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@book{1664578,
author = {BACKALER, J. and SHANKMAN, P.},
address = {Cham},
location = {Cham},
isbn = {978-3-319-78395-6},
publisher = {Palgrave Macmillan},
title = {Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover},
year = {2018}
}
TY - BOOK
ID - 1664578
AU - BACKALER, J. - SHANKMAN, P.
PY - 2018
TI - Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover
PB - Palgrave Macmillan
CY - Cham
SN - 9783319783956
ER -
BACKALER, J. and P. SHANKMAN. \textit{Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover}. Cham: Palgrave Macmillan, 2018. ISBN~978-3-319-78395-6.
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