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@book{1664578, author = {BACKALER, J. and SHANKMAN, P.}, address = {Cham}, location = {Cham}, isbn = {978-3-319-78395-6}, publisher = {Palgrave Macmillan}, title = {Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover}, year = {2018} }
TY - BOOK ID - 1664578 AU - BACKALER, J. - SHANKMAN, P. PY - 2018 TI - Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover PB - Palgrave Macmillan CY - Cham SN - 9783319783956 ER -
BACKALER, J. and P. SHANKMAN. \textit{Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business Hardcover}. Cham: Palgrave Macmillan, 2018. ISBN~978-3-319-78395-6.
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