| MARYŠKA, Martin. Theatre graphics and graphic theatre : Zich's semantics in posters and publicity. Theatralia: Journal of Theatre Studies. Brno: Masarykova univerzita, 2020, vol. 23, No 1, p. 105-129, 24 pp. ISSN 1803-845X. Available from: https://dx.doi.org/10.5817/TY2020-1-9. |
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@article{1679138,
author = {Maryška, Martin},
article_location = {Brno},
article_number = {1},
doi = {http://dx.doi.org/10.5817/TY2020-1-9},
keywords = {theatre poster; theatre publicity; theatre iconography; visual communication; graphic design; Otakar Zich; Ivo Osolsobě; Gilbert Lesser; Uli Weber; Jakub Gulyás; Alphonse Mucha; Sarah Bernhardt},
language = {eng},
issn = {1803-845X},
journal = {Theatralia: Journal of Theatre Studies},
title = {Theatre graphics and graphic theatre : Zich's semantics in posters and publicity},
url = {http://hdl.handle.net/11222.digilib/142553},
volume = {23},
year = {2020}
}
TY - JOUR
ID - 1679138
AU - Maryška, Martin
PY - 2020
TI - Theatre graphics and graphic theatre : Zich's semantics in posters and publicity
JF - Theatralia: Journal of Theatre Studies
VL - 23
IS - 1
SP - 105-129
EP - 105-129
PB - Masarykova univerzita
SN - 1803845X
KW - theatre poster
KW - theatre publicity
KW - theatre iconography
KW - visual communication
KW - graphic design
KW - Otakar Zich
KW - Ivo Osolsobě
KW - Gilbert Lesser
KW - Uli Weber
KW - Jakub Gulyás
KW - Alphonse Mucha
KW - Sarah Bernhardt
UR - http://hdl.handle.net/11222.digilib/142553
L2 - http://hdl.handle.net/11222.digilib/142553
N2 - The essay employs the concept of the 'semantic image' as articulated by Czech aesthetician Otakar Zich in his book The Aesthetics of Dramatic Art in order to outline how theatre publicity relates to theatre production and performance. Theatre graphics, posters, and other promotional materials contain images that substitute or compensate for what is not to be seen and heard onstage in form of 'technical images'; thus, these graphics condition the 'representational images' of dramatic locations.1 Publicity images can be also used to manipulate imagery associations related to actors as well as dramatic characters in order to facilitate their desired reception. This article focuses on the posters produced for Prague's National Theatre opera production of Tramvestie (2019) and two stagings of Peter Shaffer's Equus (1973, 2007) along with Alphonse Mucha's posters for Sarah Bernhardt.
ER -
MARYŠKA, Martin. Theatre graphics and graphic theatre : Zich's semantics in posters and publicity. \textit{Theatralia: Journal of Theatre Studies}. Brno: Masarykova univerzita, 2020, vol.~23, No~1, p.~105-129, 24 pp. ISSN~1803-845X. Available from: https://dx.doi.org/10.5817/TY2020-1-9.
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