MARYŠKA, Martin. Theatre graphics and graphic theatre : Zich's semantics in posters and publicity. Theatralia: Journal of Theatre Studies. Brno: Masarykova univerzita, 2020, vol. 23, No 1, p. 105-129, 24 pp. ISSN 1803-845X. doi:10.5817/TY2020-1-9.
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Basic information
Original name Theatre graphics and graphic theatre : Zich's semantics in posters and publicity
Name in Czech Divadelní grafika a grafické divadlo: Sémantika Otakara Zicha na divadelních plakátech a reklamě
Authors MARYŠKA, Martin.
Edition Theatralia: Journal of Theatre Studies, Brno, Masarykova univerzita, 2020, 1803-845X.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 60403 Performing arts studies
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit Faculty of Arts
Doi http://dx.doi.org/10.5817/TY2020-1-9
Keywords (in Czech) divadelní plakát; divadelní reklama; divadelní ikonografie; vizuální komunikace; grafický design; Otakar Zich; Ivo Osolsobě; Gilbert Lesser; Uli Weber; Jakub Gulyás; Alphonse Mucha; Sarah Bernhardt
Keywords in English theatre poster; theatre publicity; theatre iconography; visual communication; graphic design; Otakar Zich; Ivo Osolsobě; Gilbert Lesser; Uli Weber; Jakub Gulyás; Alphonse Mucha; Sarah Bernhardt
Tags International impact, Reviewed
Changed by Changed by: Mgr. Hana Řehulková, Ph.D., učo 179690. Changed: 19. 2. 2021 21:58.
Abstract
The essay employs the concept of the 'semantic image' as articulated by Czech aesthetician Otakar Zich in his book The Aesthetics of Dramatic Art in order to outline how theatre publicity relates to theatre production and performance. Theatre graphics, posters, and other promotional materials contain images that substitute or compensate for what is not to be seen and heard onstage in form of 'technical images'; thus, these graphics condition the 'representational images' of dramatic locations.1 Publicity images can be also used to manipulate imagery associations related to actors as well as dramatic characters in order to facilitate their desired reception. This article focuses on the posters produced for Prague's National Theatre opera production of Tramvestie (2019) and two stagings of Peter Shaffer's Equus (1973, 2007) along with Alphonse Mucha's posters for Sarah Bernhardt.
Links
MUNI/A/1218/2019, internal MU codeName: Estetické a etické normy a hodnoty v sociální interakci (Acronym: EENHSI)
Investor: Masaryk University, Grant Agency of Masaryk University, Category A
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