The paper deals with visual self-presentation through clothing and the image of the faithful from selected Christian Churches and religious societies operating in Czech milieu. The study puts that the religiosity influences the people’s outfit although it is not the only factor taken into account in this sphere of everyday life. When studying the outfit of the faithful and looking for motivations of its choice one finds four overlapping levels – the meaning of garment components generally shared in the society, church rules, reactions on the expectations of the environment related to stereotypical image of the faithful in Czech society, and individual preferences and possibilities of the faithful. The importance of these levels varies in each individual person. The knowledge of the current clothing culture and the image of the faithful in the Czech Republic necessitates the study of all above mentioned levels in mutual interrelation.