RYSOVÁ, Kateřina. Ključevyje slova v sovremennoj russkoj i češskoj onlajn reklame (v sfere obrazovanija) (Key Words in Current Russian and Czech Online Advertising (in Education)). Online. In Rágyanszki, György. Fiatal Szlavisták Budapesti Nemzetközi Konferenciája IX. 9th Conference for Young Slavists in Budapest. 1. vydání. Budapest: Eötvös Loránd University, 2020, p. 96-99. ISBN 978-963-489-218-2.
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Basic information
Original name Ključevyje slova v sovremennoj russkoj i češskoj onlajn reklame (v sfere obrazovanija)
Name in Czech Klíčová slova v současné ruské a české internetové reklamě (ve sféře vzdělávání)
Name (in English) Key Words in Current Russian and Czech Online Advertising (in Education)
Authors RYSOVÁ, Kateřina (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vydání. Budapest, Fiatal Szlavisták Budapesti Nemzetközi Konferenciája IX. 9th Conference for Young Slavists in Budapest, p. 96-99, 4 pp. 2020.
Publisher Eötvös Loránd University
Other information
Original language Russian
Type of outcome Proceedings paper
Field of Study 60202 Specific languages
Country of publisher Hungary
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW odkaz na pdf verzi konferenčního sborníku
RIV identification code RIV/00216224:14210/20:00124868
Organization unit Faculty of Arts
ISBN 978-963-489-218-2
Keywords (in Czech) internetová reklama; klíčová slova; reklama ve vzdělávání; komparativní analýza; ruština; čeština
Keywords in English online advertising; key words; advertising in Education; comparative analysis; Russian language; Czech language
Tags RIV - zkontrolováno, rivok
Tags International impact
Changed by Changed by: Mgr. Pavel Pilch, Ph.D., učo 216028. Changed: 6/3/2023 11:35.
Abstract
Doklad issledujet ključevyje slova v sovremnnoj russkoj i češskoj reklame, i sosredotočitsja na onlajn reklame v sfere obrazovanija. Doklad zanimajetsja charakterističeskoj i osobennoj leksikoj v slovarnom zapase sovremennoj russkoj i češskoj reklamy, učityvaja sferu obrazovanija i Interneta. V doklade rassmatrivajutsja slova, nachodjaščijesja v reklamnych tekstach s samoj vysokoj častotnost’ju. Doklad zanimajetsja ich osnovnymi morfologičeskimi i sintaktičeskimi čertami i ich rol’ju v onlajn reklame v sfere obrazovanija. Osnovnym lingvističeskim materialom dlja analiza javljajetsja tekstovaja reklama v vide bannerov, i reklama i pablisiti v social’nych setjach «Facebook» i «VKontakte». Reklama v sfere obrazovanija vključajet pablisiti škol, vuzov i iniversitetov, drugich obrazovatel’nych institutov (napr. školy jazykov), studenčeskij stažirovok za granicej ili jazykovych lagerej.
Abstract (in English)
The paper deals with the key words in current Russian and Czech advertisements, focusing on online advertising in Education. It explores characteristics and specifics of vocabulary of current Russian and Czech advertisements, with emphasis on the online setting and the field of Education. The paper researches the most common and frequent words occurring in advertising texts. It describes their basic morphological and syntactic features and their function in the advertisements. Basic linguistic material represent advertisements in the form of banners and promotional profiles and advertising in social networks “Facebook” and “VKontakte”. The advertising in Education includes advertisements and commercials of schools, universities, other educational institutions (e.g. language schools), studies abroad etc.
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