KOTLER, Philip. Marketing management :analysis, planning, implementation, and control. 7. ed. Englewood Cliffs: Prentice-Hall, 1991, xxvi, 756. ISBN 0-13-552480-6.
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Basic information
Original name Marketing management :analysis, planning, implementation, and control
Authors KOTLER, Philip.
Edition 7. ed. Englewood Cliffs, xxvi, 756, 1991.
Publisher Prentice-Hall
Other information
ISBN 0-13-552480-6
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