Marketing management :analysis, planning, implementation, and control
KOTLER, Philip. Marketing management :analysis, planning, implementation, and control. 7. ed. Englewood Cliffs: Prentice-Hall, 1991, xxvi, 756. ISBN 0-13-552480-6. |
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Basic information | |
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Original name | Marketing management :analysis, planning, implementation, and control |
Authors | KOTLER, Philip. |
Edition | 7. ed. Englewood Cliffs, xxvi, 756, 1991. |
Publisher | Prentice-Hall |
Other information | |
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ISBN | 0-13-552480-6 |
Changed by | The record has been imported from the library system. Changed: 3/12/2009 00:00. |
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