Marketing management :principles, analysis and applications.

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Publications Přehled o publikaci

Přehled o publikaci

1985

Marketing management :principles, analysis and applications.

SHAPIRO, Benson P.; Kathleen DOLAN and John A. QUELCH

Basic information

Original name

Marketing management :principles, analysis and applications.

Authors

SHAPIRO, Benson P.; Kathleen DOLAN and John A. QUELCH

Edition

Homewood, 666 s. 1985

Publisher

Irwin

Other information

ISBN

0-256-03153-3

Changed: 3/12/2009 00:00, The record has been imported from the library system.

SHAPIRO, Benson P.; Kathleen DOLAN and John A. QUELCH. Marketing management :principles, analysis and applications. Homewood: Irwin, 1985, 666 s. ISBN 0-256-03153-3.

@article{,
   author = {Shapiro, Benson P. and Dolan, Kathleen and Quelch, John A.},
   address = {Homewood},
   location = {Homewood},
   isbn = {0-256-03153-3},
   publisher = {Irwin},
   title = {Marketing management :principles, analysis and applications.},
   year = {1985}
}

TY  - JOUR
AU  - Shapiro, Benson P. - Dolan, Kathleen - Quelch, John A.
PY  - 1985
TI  - Marketing management :principles, analysis and applications.
PB  - Irwin
CY  - Homewood
SN  - 0256031533
ER  -

SHAPIRO, Benson P.; Kathleen DOLAN and John A. QUELCH. \textit{Marketing management :principles, analysis and applications.}. Homewood: Irwin, 1985, 666 s. ISBN~0-256-03153-3.