STACHOŇ, Zdeněk, Čeněk ŠAŠINKA, Milan KONEČNÝ, Stanislav POPELKA and David LACKO. AN EYE-TRACKING ANALYSIS OF VISUAL SEARCH TASK ON CARTOGRAPHIC STIMULI. Online. In Bandrova, Temenoujka; Konečný, Milan; Marinova, Silvia. 8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1. Nessebar, Bulgaria: Bulgarian Cartographic Association, 2020, p. 36-41. ISSN 1314-0604.
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Basic information
Original name AN EYE-TRACKING ANALYSIS OF VISUAL SEARCH TASK ON CARTOGRAPHIC STIMULI
Authors STACHOŇ, Zdeněk (203 Czech Republic, guarantor, belonging to the institution), Čeněk ŠAŠINKA (203 Czech Republic, belonging to the institution), Milan KONEČNÝ (203 Czech Republic, belonging to the institution), Stanislav POPELKA (203 Czech Republic, belonging to the institution) and David LACKO (203 Czech Republic, belonging to the institution).
Edition Nessebar, Bulgaria, 8th International Conference on Cartography & GIS: PROCEEDINGS VOL.1, p. 36-41, 6 pp. 2020.
Publisher Bulgarian Cartographic Association
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 50103 Cognitive sciences
Country of publisher Bulgaria
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14210/20:00114611
Organization unit Faculty of Arts
ISSN 1314-0604
UT WoS 000853257000003
Keywords in English Visual Search; Cartographic Stinuli; Eye Tracking
Tags rivok
Changed by Changed by: Mgr. Marie Šípková, DiS., učo 437722. Changed: 13/6/2023 19:36.
Abstract
The theoretical research in cartography was recently boosted mostly by technological development, which enables the comfortable usage of various new and even traditional methodological approaches. For example, the Eye-tracking method can possibly provide deep insight into the process of map reading, especially in the case of simple tasks. The visual search is one of the basic tasks when users are dealing with cartographic stimuli. For the presented study, the symbol set was designed in order to create a logical system, varying in different graphic variables (shape, hue, etc.). The designed symbol set was used for the creation of experimental stimuli simulating large-scale maps. The stimuli were used for the test battery administered to twenty four participants using an eye-tracking device. The influence of the point symbol design (various graphic variables), the position of the point symbol in the map field, and also the properties of the map background on the visual search task was investigated.
Links
GC19-09265J, research and development projectName: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Acronym: ISOVIS)
Investor: Czech Science Foundation
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