Big data: a Source of Mobility Behaviour and a Strategic Tool
for Destination Management

J 2020

Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

EMMER, Filip and Andrea HOLEŠINSKÁ

Basic information

Original name

Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management

Authors

EMMER, Filip (203 Czech Republic, belonging to the institution) and Andrea HOLEŠINSKÁ (203 Czech Republic, guarantor, belonging to the institution)

Edition

Czech Journal of Tourism, Masarykova univerzita, 2020, 1805-3580

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/00216224:14560/20:00117537

Organization unit

Faculty of Economics and Administration

DOI

http://dx.doi.org/10.2478/cjot-2019-0006

Keywords in English

tourism; big data; mobility behaviour; destination management

Abstract

V originále

The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.

Links

CZ.02.1.01/0.0/0.0/16_026/0008430, interní kód MU
(CEP code: EF16_026/0008430)

Name: Nová mobilita - vysokorychlostní dopravní systémy a dopravní chování populace (Acronym: NOVÁ MOBILITA)

Investor: Ministry of Education, Youth and Sports of the CR, Priority axis 1: Strengthening capacities for high-quality research

EF16_026/0008430, research and development project

Name: Nová mobilita - vysokorychlostní dopravní systémy a dopravní chování populace

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Big_data_final.pdf

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Citovat

EMMER, Filip and Andrea HOLEŠINSKÁ. Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management. Czech Journal of Tourism. Masarykova univerzita, 2020, vol. 8, No 2, p. 85-102. ISSN 1805-3580. Available from: https://dx.doi.org/10.2478/cjot-2019-0006.

@article{1717798,
   author = {Emmer, Filip and Holešinská, Andrea},
   article_number = {2},
   doi = {http://dx.doi.org/10.2478/cjot-2019-0006},
   keywords = {tourism; big data; mobility behaviour; destination management},
   language = {eng},
   issn = {1805-3580},
   journal = {Czech Journal of Tourism},
   title = {Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management},
   url = {http://www.cjot.cz/cislo/en/302/02-2019/},
   volume = {8},
   year = {2020}
}

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JF  - Czech Journal of Tourism
VL  - 8
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PB  - Masarykova univerzita
SN  - 18053580
KW  - tourism
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KW  - destination management
UR  - http://www.cjot.cz/cislo/en/302/02-2019/
L2  - http://www.cjot.cz/cislo/en/302/02-2019/
N2  - The abundant use of the Internet and mobile technologies while traveling leaves a digital footprint in the form of big data that can be tracked. Big data bring information about spatial visitor behaviour that is valuable for strategic destination management. Big data enrich not only scientific fields (e. g. management, marketing, or geography) with their knowledge, but also represent the invention of new tools for their actual processing. Generally, big data are considered as a strategic tool enhancing the competitiveness of a destination. The paper presents the basic characteristics of big data and reviews research focused on big data in tourism. Moreover, it identifies its potential for tourism from both the theoretical and methodological point of view. The final part deals with current trends in using the big data in tourism and its application in destination management. The future trends of big data in the context of destination management are implied as well.
ER  -

EMMER, Filip and Andrea HOLEŠINSKÁ. Big data: a Source of Mobility Behaviour and a Strategic Tool for Destination Management. \textit{Czech Journal of Tourism}. Masarykova univerzita, 2020, vol.~8, No~2, p.~85-102. ISSN~1805-3580. Available from: https://dx.doi.org/10.2478/cjot-2019-0006.

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