D 2020

Quality Management in the Context of Objective and Subjective Business Performance

SUCHÁNEK, Petr, Alena KLAPALOVÁ and Radoslav ŠKAPA

Basic information

Original name

Quality Management in the Context of Objective and Subjective Business Performance

Edition

1. vyd. Plzeň, 7 pp. 2020

Publisher

ZČU Plzeň

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50204 Business and management

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

Organization unit

Faculty of Economics and Administration

ISBN

978-80-261-0971-6

Keywords in English

objective business performance; subjective business performance; quality management; customer satisfaction

Tags

International impact, Reviewed
Změněno: 21/1/2021 17:38, doc. Ing. Bc. Petr Suchánek, Ph.D.

Abstract

V originále

This paper addresses quality management with a focus on consumer satisfaction measurement in the context of objective and subjective business performance across industrial sectors. The goal of this paper is to identify and analyse differences in quality management between higher and lower performing businesses. The research was conducted quantitatively using a questionnaire and closed scale questions throughout the year 2018. Respondents were managers of the investigated businesses, who (subjectively) evaluated the performance of their own business. Performance was also assessed objectively based on publicly available accounting data, using standard financial indicators. It was found that there are differences in quality management and customer satisfaction measurement between higher and lower performing businesses. It was also found that there are differences between subjective andobjective performance evaluation, leading to the conclusion that these evaluations are not equivalent.

Links

GA16-16260S, research and development project
Name: Přístup managementu k redukci zpětných toků ve vazbě na spokojenost zákazníků a neustálé zlepšování
Investor: Czech Science Foundation