Artificial intelligence in e-commerce: a business process analysis

KALIA, Prateek. Artificial intelligence in e-commerce: a business process analysis. Online. In Cherry Bhargava, Pradeep Kumar Sharma. Artificial Intelligence: Fundamentals and Applications. 1st ed. Florida, United States: CRC Press, Taylor & Francis Group, 2021, p. 9-19. First. ISBN 978-0-367-55970-0.

Basic information

• Original name: Artificial intelligence in e-commerce: a business process analysis
• Authors: KALIA, Prateek (356 India, guarantor, belonging to the institution).
• Edition: 1. vyd. Florida, United States, Artificial Intelligence: Fundamentals and Applications, p. 9-19, 11 pp. First, 2021.
• Publisher: CRC Press, Taylor & Francis Group

Other information

• Original language: English
• Type of outcome: Chapter(s) of a specialized book
• Field of Study: 50204 Business and management
• Country of publisher: United States of America
• Confidentiality degree: is not subject to a state or trade secret
• Publication form: electronic version available online
• WWW: URL
• RIV identification code: RIV/00216224:14560/21:00121157
• Organization unit: Faculty of Economics and Administration
• ISBN: 978-0-367-55970-0
• Keywords in English: Artificial intelligence; e-commerce; business process analysis; marketing; transaction processing; service; support
• Tags: topvydavatel
• Tags: International impact, Reviewed

Abstract

New internet-based technologies have changed the way business enterprises handle marketing, discovery, transaction processing, and product and customer service processes. One of such significant technology is artificial intelligence (AI) which has partially or completely substituted humans for performance of tasks. In technology driven industry such as e-commerce the applications of AI are immense. To explicate the impact of AI as a technological phenomenon on the companies engaged in e-commerce, this chapter will detail the role of AI under each e- commerce business process like market research, market stimulation, terms negotiation, order selection and priority, order receipt, order billing/payment management, order scheduling/ fulfillment delivery and customer service and support.