Detailed Information on Publication Record
2021
An attack in a crisis communication
ONDRÁČEK, TomášBasic information
Original name
An attack in a crisis communication
Authors
Edition
Seventh International Conference on Philosophy of Language and Linguistics (PhiLang 2021), 2021
Other information
Language
English
Type of outcome
Prezentace na konferencích
Field of Study
50204 Business and management
Country of publisher
Poland
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
Organization unit
Faculty of Economics and Administration
Keywords in English
crisis communication; (persuasive) attack; Toulmin model; katēgoriai; apologiai
Tags
International impact, Reviewed
Změněno: 15/3/2022 00:45, Mgr. Pavel Sedláček
Abstract
V originále
Many texts in today's discussion on crisis communication are dedicated to problems of apologiai, responses of organizations to an attack, but attacks, katēgoriai, themselves are usually left aside. However, without an attack, there is no need for a response. Thus, these two are intimately connected, and any analyses of organizational response seem to be incomplete and unsatisfying without analyses of the reason for this response, the attack (cf. Ryan, 1982). An attack is usually considered to have two key components (Pomerantz 1978; Benoit and Dorries 1996; Benoit 2015): responsibility and offensiveness. The accused has to be held responsible for an action, and the action itself has to be considered offensive or harmful (cf. Benoit, 1997: 178). These two components have different objects to which they are connected. Although the accuser can use both in one attack, the responsibility is connected to an accused and offensiveness or harmfulness to an action. Furthermore, both key components might vary in their strength in a different way. An accuser might perceive some action as very harmful and yet find the accused bears little responsibility and vice versa. The aim of this paper is twofold: to present a possible way to analyse an attack using the Toulmin model of an argument (Toulmin 2003) and discussed how different strengths of two components might be useful for the determination of a reasonable response.