HRŮZOVÁ, Lucia and Filip HRŮZA. Local Government Communication: Reaching out through Facebook. Lex localis - Journal of Local Self-Government. Maribor (Slovenia): Institute for Local Self-Government and Public Procurement Maribor, 2021, vol. 19, No 2, p. 217-243. ISSN 1581-5374. Available from: https://dx.doi.org/10.4335/19.2.217-241(2021).
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Basic information
Original name Local Government Communication: Reaching out through Facebook
Authors HRŮZOVÁ, Lucia (703 Slovakia, guarantor, belonging to the institution) and Filip HRŮZA (203 Czech Republic, belonging to the institution).
Edition Lex localis - Journal of Local Self-Government, Maribor (Slovenia), Institute for Local Self-Government and Public Procurement Maribor, 2021, 1581-5374.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50602 Public administration
Country of publisher Slovenia
Confidentiality degree is not subject to a state or trade secret
WWW URL
Impact factor Impact factor: 0.660
RIV identification code RIV/00216224:14560/21:00119017
Organization unit Faculty of Economics and Administration
Doi http://dx.doi.org/10.4335/19.2.217-241(2021)
UT WoS 000646048300001
Keywords in English regional capitals; Czech Republic; social networks; engagement; Facebook
Tags International impact, Reviewed
Changed by Changed by: Mgr. Pavlína Kurková, učo 368752. Changed: 26/8/2022 11:47.
Abstract
The development of Web 2.0 technologies has led to the expansion of new technologies and services such as social media, which has become a new tool for public participation and alternative service delivery based on higher G2C (government to citizens) responsiveness. This ongoing development has caused governments to face expectations to adapt their communication channels to the changing environment of online social interactions. The main purpose of this paper is to investigate how local governments in the Czech Republic use social media in their communications with the public and the effects of these communications. To do so, this paper presents a comprehensive analysis of the Facebook communications of Czech regional capitals using multiple methodological approaches, including a survey, statistical analysis and an OLS model. The Facebook social networking site was chosen for this research because of its prevalent popularity over all relevant social media and the frequency of use in the Czech Republic both in general and by local governments, and because of its higher complexity of G2C interactions. The outcomes are given in the context of the relevant previous research.
Links
GA19-06020S, research and development projectName: Alternativní způsoby poskytování služeb
Investor: Czech Science Foundation
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