J 2021

Can the color red trick you into drinking less? A replication study

DOLEŽALOVÁ, Barbora, Natalie HUBÁČKOVÁ, Kamila LÁTALOVÁ, Eliška VÝBOROVÁ, Markéta ŽÁKOVÁ et. al.

Basic information

Original name

Can the color red trick you into drinking less? A replication study

Authors

DOLEŽALOVÁ, Barbora (203 Czech Republic, belonging to the institution), Natalie HUBÁČKOVÁ (203 Czech Republic, belonging to the institution), Kamila LÁTALOVÁ (203 Czech Republic, belonging to the institution), Eliška VÝBOROVÁ (203 Czech Republic, belonging to the institution), Markéta ŽÁKOVÁ (203 Czech Republic, belonging to the institution), Martin VACULÍK (203 Czech Republic, guarantor, belonging to the institution) and Jakub PROCHÁZKA (203 Czech Republic, belonging to the institution)

Edition

Appetite, London, ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD, 2021, 0195-6663

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50103 Cognitive sciences

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Impact factor

Impact factor: 5.016

RIV identification code

RIV/00216224:14230/21:00122103

Organization unit

Faculty of Social Studies

UT WoS

000697179000010

Keywords in English

Red color; Intake; Priming; Avoidance behavior; General avoidance motivation

Tags

Tags

International impact, Reviewed
Změněno: 7/4/2024 14:27, prof. PhDr. Martin Vaculík, Ph.D.

Abstract

V originále

This replication of the study of Genschow et al. (2012) examines the effect of the color red on beverage consumption. In total, 148 men were asked to consume drinks in either red- or blue-labeled cups. Cup labels were assigned at random. Unlike in the previous study, the findings in our replication study did not provide empirical support for the hypothesis that people will drink less from red-labeled cups than blue-labeled cups. The difference between groups in drink consumption was non-significant. Thus, the red color did not have an inhibitory effect on drink intake.

Links

MUNI/A/1203/2019, interní kód MU
Name: Faktory ovlivňující pracovní výkon 2020
Investor: Masaryk University, Category A

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