Outdoor excitement in homeland? Opportunities and threats to
balloon tourism in the Czech Republic during the coronavirus
outbreak

J 2021

Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak

NOVOTNÁ, Markéta, Helena KUBÍČKOVÁ and Josef KUNC

Basic information

Original name

Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak

Authors

NOVOTNÁ, Markéta (203 Czech Republic, guarantor, belonging to the institution), Helena KUBÍČKOVÁ (203 Czech Republic, belonging to the institution) and Josef KUNC (203 Czech Republic, belonging to the institution)

Edition

Journal of Outdoor Recreation and Tourism, Amsterdam, Elsevier, 2021, 2213-0780

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50204 Business and management

Country of publisher

Netherlands

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

personalized Share Link

Impact factor

Impact factor: 3.462

RIV identification code

RIV/00216224:14560/21:00122138

Organization unit

Faculty of Economics and Administration

DOI

http://dx.doi.org/10.1016/j.jort.2021.100424

UT WoS

000702425500001

Keywords in English

Ballooning; Domestic tourism; Niche tourism; Outdoor recreation; Czech Republic

Abstract

V originále

Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding opportunities and threats to ballooning in the Czech Republic arising during the coronavirus outbreak. Several methods were used, combining desk research with qualitative in-depth interviews with main balloon flights operators. Despite many unfavourable circumstances, the pandemic situation brought several opportunities for this business stemming from the government measures and shifts in travellers’ behaviour. These opportunities include, for example, the focus on domestic clientele looking for different experiences under pandemic conditions and the strategic cooperation of balloon flights operators with accommodation providers.

Links

MUNI/A/1033/2019, interní kód MU

Name: Proměny peri-urbánního prostředí v důsledku společensko-ekonomických trendů v cestovním ruchu (Acronym: PERISET)

Investor: Masaryk University, Category A

Files attached

1-s2.0-S2213078021000608-main_-_final.pdf

Request the author's version of the file

outdoor_excitement_in_homeland.zip

Find similar documents

Citovat

NOVOTNÁ, Markéta, Helena KUBÍČKOVÁ and Josef KUNC. Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak. Journal of Outdoor Recreation and Tourism. Amsterdam: Elsevier, 2021, vol. 36, December, p. 1-5. ISSN 2213-0780. Available from: https://dx.doi.org/10.1016/j.jort.2021.100424.

@article{1786920,
   author = {Novotná, Markéta and Kubíčková, Helena and Kunc, Josef},
   article_location = {Amsterdam},
   article_number = {December},
   doi = {http://dx.doi.org/10.1016/j.jort.2021.100424},
   keywords = {Ballooning; Domestic tourism; Niche tourism; Outdoor recreation; Czech Republic},
   language = {eng},
   issn = {2213-0780},
   journal = {Journal of Outdoor Recreation and Tourism},
   title = {Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak},
   url = {https://authors.elsevier.com/a/1dcBg7tCXXJKsW},
   volume = {36},
   year = {2021}
}

TY  - JOUR
ID  - 1786920
AU  - Novotná, Markéta - Kubíčková, Helena - Kunc, Josef
PY  - 2021
TI  - Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak
JF  - Journal of Outdoor Recreation and Tourism
VL  - 36
IS  - December
SP  - 1-5
EP  - 1-5
PB  - Elsevier
SN  - 22130780
KW  - Ballooning
KW  - Domestic tourism
KW  - Niche tourism
KW  - Outdoor recreation
KW  - Czech Republic
UR  - https://authors.elsevier.com/a/1dcBg7tCXXJKsW
N2  - Hot air ballooning as a niche outdoor activity has become popular in the Czech Republic in the last two decades. It provides not only authentic experiences but also a feeling of intense excitement. This research note aims to report on the consequences of the COVID-19 pandemic on balloon tourism. It presents initial results on new ideas regarding opportunities and threats to ballooning in the Czech Republic arising during the coronavirus outbreak. Several methods were used, combining desk research with qualitative in-depth interviews with main balloon flights operators. Despite many unfavourable circumstances, the pandemic situation brought several opportunities for this business stemming from the government measures and shifts in travellers’ behaviour. These opportunities include, for example, the focus on domestic clientele looking for different experiences under pandemic conditions and the strategic cooperation of balloon flights operators with accommodation providers.
ER  -

NOVOTNÁ, Markéta, Helena KUBÍČKOVÁ and Josef KUNC. Outdoor excitement in homeland? Opportunities and threats to balloon tourism in the Czech Republic during the coronavirus outbreak. \textit{Journal of Outdoor Recreation and Tourism}. Amsterdam: Elsevier, 2021, vol.~36, December, p.~1-5. ISSN~2213-0780. Available from: https://dx.doi.org/10.1016/j.jort.2021.100424.

Detailed Information on Publication Record