The present study concentrates its interest on the emergence of a new, modern literary genre of women´s prose - the so-called chick lit, since its appearance in the middle nineties in English written popular literature to the beginning of 2000s in Ukrainian literature written by women-authors, above all in novels of Natalka Sniadanko and Svitlana Pyrkalo, while demonstrating occuring elements of the new genre and pointing out its evident symbiosis with postfeminist trends in contrast to feminism which is being taken as an outdated movement and ideology, no longer necessary in today´s society.