Displaying emotion in video-based social media

CHOVANEC, Jan. Displaying emotion in video-based social media. In 6th International Conference of English and American Studies, Silesian Studies in English – SILSE 2021, 9-10t September 2021, Institute of Foreign Languages, Faculty of Philosophy and Science, Silesian University in Opava. 2021.

Basic information

• Original name: Displaying emotion in video-based social media
• Authors: CHOVANEC, Jan.
• Edition: 6th International Conference of English and American Studies, Silesian Studies in English – SILSE 2021, 9-10t September 2021, Institute of Foreign Languages, Faculty of Philosophy and Science, Silesian University in Opava, 2021.

Other information

• Original language: English
• Type of outcome: Requested lectures
• Field of Study: 60203 Linguistics
• Country of publisher: Czech Republic
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Organization unit: Faculty of Arts
• Keywords (in Czech): stylistika; pragmatika; analýza diskurzu; jazyk médií; mluvená média; narativita
• Keywords in English: stylistics; pragmatics; discourse analysis; media language; spoken language in the media; broadcast talk; narrativity; narrative voice
• Tags: Reviewed

Abstract

The talk deals with how social media influencers display emotion in short videos produced for their followers. Based on a dataset of response videos from YouTube, the presentation describes how the influencers use this relatively non-creative genre to produce a staged performance of affect as a way connecting with their audiences. The largely inauthentic display of emotion is interpreted as an attempt at enhancing the social influencers’ own relatability and, ultimately, commercial success.

Links

• MUNI/A/1376/2020, interní kód MU: Name: Paradigms, strategies and developments - English lingustics and translation

Investor: Masaryk University