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@misc{1795144,
author = {Klapalová, Alena and Škapa, Radoslav and Roci, Malvina and Vaceková, Gabriela and Paixao de Sousa, Cristina Maria and Salehi, Niloufar},
address = {Brno},
edition = {1st ed.},
keywords = {circular business models; simulation; market segments, marke potential},
language = {eng},
location = {Brno},
publisher = {European Commission},
title = {D2.2-Circular business model development and implementation plan},
year = {2020}
}
TY - GEN
ID - 1795144
AU - Klapalová, Alena - Škapa, Radoslav - Roci, Malvina - Vaceková, Gabriela - Paixao de Sousa, Cristina Maria - Salehi, Niloufar
PY - 2020
TI - D2.2-Circular business model development and implementation plan
VL - Neuveden
PB - European Commission
CY - Brno
KW - circular business models
KW - simulation
KW - market segments, marke potential
N2 - The purpose of this deliverable is to develop the circular business model of the demonstrators and bring forward an implementation plan. In order to understand the specific characteristics of the white goods and automotive industry, several analyses were performed for the relevant markets. For the white goods demonstrator, a comparative study of direct and indirect competitors with respect to use- and result-oriented product service systems in case of washing machines (and other white goods) was conducted for the four countries where the pay-per-wash offering will be deployed. Data from survey conducted within the ReCiPSS project in 2019 was analysed using statistical tools to elaborate characteristics of customer segments and propose pricing and marketing strategies. Moreover, modelling and simulation was employed to evaluate the economic and environmental performance of pay-per-wash offerings and outline new revenue streams, profit margins and market share over different time horizons. For the automotive demonstrator, companies operating in the automotive aftermarket, dealing with logistic, reverse logistics, and supported by cloud computing and digital platforms were analysed. Marketing and pricing strategies for the implementation of the circular business model for the automotive demonstrator are proposed. The circular business model was developed for a specific customer segment – the independent aftermarket wholesalers. However, part of the elements within the components are valid also for other stakeholders (e.g. remanufacturers, workshops, core-brokers and buying groups). Moreover, modelling and simulation was employed to evaluate the economic and environmental performance of the system as a result of an increased efficiency and transparency of reverse logistic flow enabled by the ReCiPSS ICT platform.
ER -
KLAPALOVÁ, Alena, Radoslav ŠKAPA, Malvina ROCI, Gabriela VACEKOVÁ, Cristina Maria PAIXAO DE SOUSA and Niloufar SALEHI. \textit{D2.2-Circular business model development and implementation plan}. 1st ed. Brno: European Commission, 2020, 203 pp.
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