Disinformation represents a pressing issue in the context of security and poli‑ tics in the region (not only) of Central and Eastern Europe. With the conflict in Ukraine, European virtual space was flooded with online media offering alternative explanations concerning the situation in that country. So‑called alternative media developed into trusted sources of information for part of society. Therefore, this paper analyzes in‑depth the techniques of manipulation they use; in other words, the aim of the paper is to deconstruct their power over peoples’ hearts and minds. Through the case of the Czech Republic, we demonstrate modernized manipulation of public opinion based on a selective choice of topics and stories combined with properly chosen manipulative techniques controlling emotions and relativity.