‘Are we laughing at the same?’ A contrastive analysis of
Covid-related memes in Czech, Chinese and Spanish

a 2021

‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish

MAÍZ-ARÉVALO, Carmen; Iveta ŽÁKOVSKÁ a Ying CAO

Základní údaje

Originální název

‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish

Autoři

MAÍZ-ARÉVALO, Carmen; Iveta ŽÁKOVSKÁ a Ying CAO

Vydání

10th International Symposium on Intercultual, Cognitive and Social Pragmatics (EPICS X), 23-25 May 2022, Seville, Spain, 2021

Další údaje

Jazyk

angličtina

Typ výsledku

Konferenční abstrakt

Obor

60203 Linguistics

Stát vydavatele

Španělsko

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL

Organizační jednotka

Filozofická fakulta

Klíčová slova anglicky

humour discourse; coronahumour; humour dimensions; target

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 7. 2. 2022 09:30, Mgr. Jana Pelclová, Ph.D.

Anotace

V originále

Humour is often employed as a coping mechanism, with therapeutic effects on those producing and receiving it (Christopher 2015; Samson and Gross 2012). This buffering effect of humour might explain why, at the time of an international pandemics like Covid-19, human beings, independently of their cultural origin, have resorted to humour as a means to alleviate uncertainty and fear, and to enhance feelings of connection and bonding with others. The proliferation of Covid-related humour has also led to a wide range of studies, with special attention to memes. However, contrastive studies are more limited, specially when comparing very different languages and cultural realities as Chinese, Czech and Spanish. This paper aims to redress this imbalance by analysing a corpus of 300 Covid-memes (100 memes per language). More specifically, we intend to answer the following questions: (i) what dimension(s) of humour are predominant in each language? (ii) what actors do the memes in the three countries target? and (iii) to what extent can these preferences relate to cultural differences/similarities? Applying a mixed-method approach, results show that there seems to be a global preference for affiliative humour while aggressive (and self-deprecating) humour appears to be more culturally bound, with a higher frequency in the Czech and Spanish datasets in contrast to the Chinese one. Likewise, the Czech and Spanish dataset share a significantly higher number of common frames, which might be pointing to a more European, Western type of humour in comparison to the Chinese approach (Jing et al. 2019).

Návaznosti

MUNI/IGA/1419/2020, interní kód MU

Název: Multimodal database of Czech Covid-related humour

Investor: Masarykova univerzita, Multimodal database of Czech Covid-related humour

Citovat

MAÍZ-ARÉVALO, Carmen; Iveta ŽÁKOVSKÁ a Ying CAO. ‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish. In 10th International Symposium on Intercultual, Cognitive and Social Pragmatics (EPICS X), 23-25 May 2022, Seville, Spain. 2021.

@proceedings{1808239,
   author = {MaízandArévalo, Carmen and Žákovská, Iveta and Cao, Ying},
   booktitle = {10th International Symposium on Intercultual, Cognitive and Social Pragmatics (EPICS X), 23-25 May 2022, Seville, Spain},
   keywords = {humour discourse; coronahumour; humour dimensions; target},
   language = {eng},
   title = {‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish},
   url = {https://eventos.upo.es/68581/detail/x-international-symposium-on-intercultural-cognitive-and-social-pragmatics-epics-x-23th-25th-may-20.html},
   year = {2021}
}

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AU  - Maíz-Arévalo, Carmen - Žákovská, Iveta - Cao, Ying
PY  - 2021
TI  - ‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish
KW  - humour discourse
KW  - coronahumour
KW  - humour dimensions
KW  - target
UR  - https://eventos.upo.es/68581/detail/x-international-symposium-on-intercultural-cognitive-and-social-pragmatics-epics-x-23th-25th-may-20.html
N2  - Humour is often employed as a coping mechanism, with therapeutic effects on those producing and receiving it (Christopher 2015; Samson and Gross 2012). This buffering effect of humour might explain why, at the time of an international pandemics like Covid-19, human beings, independently of their cultural origin, have resorted to humour as a means to alleviate uncertainty and fear, and to enhance feelings of connection and bonding with others. The proliferation of Covid-related humour has also led to a wide range of studies, with special attention to memes. However, contrastive studies are more limited, specially when comparing very different languages and cultural realities as Chinese, Czech and Spanish. This paper aims to redress this imbalance by analysing a corpus of 300 Covid-memes (100 memes per language). More specifically, we intend to answer the following questions: (i) what dimension(s) of humour are predominant in each language? (ii) what actors do the memes in the three countries target? and (iii) to what extent can these preferences relate to cultural differences/similarities? Applying a mixed-method approach, results show that there seems to be a global preference for affiliative humour while aggressive (and self-deprecating) humour appears to be more culturally bound, with a higher frequency in the Czech and Spanish datasets in contrast to the Chinese one. Likewise, the Czech and Spanish dataset share a significantly higher number of common frames, which might be pointing to a more European, Western type of humour in comparison to the Chinese approach (Jing et al. 2019).
ER  -

MAÍZ-ARÉVALO, Carmen; Iveta ŽÁKOVSKÁ a Ying CAO. ‘Are we laughing at the same?’ A contrastive analysis of Covid-related memes in Czech, Chinese and Spanish. In \textit{10th International Symposium on Intercultual, Cognitive and Social Pragmatics (EPICS X), 23-25 May 2022, Seville, Spain}. 2021.

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