City marketing as a significant tool to enhance the regional
development: the case study of Helsinki

D 2021

City marketing as a significant tool to enhance the regional development: the case study of Helsinki

HERBOČKOVÁ, Lucie

Basic information

Original name

City marketing as a significant tool to enhance the regional development: the case study of Helsinki

Authors

HERBOČKOVÁ, Lucie (203 Czech Republic, guarantor, belonging to the institution)

Edition

Trnava, Marketing Identity: New changes - New challenges, p. 215-228, 14 pp. 2021

Publisher

Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50202 Applied Economics, Econometrics

Country of publisher

Slovakia

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/00216224:14560/21:00125245

Organization unit

Faculty of Economics and Administration

ISBN

978-80-572-0220-2

ISSN

Keywords in English

City marketing. Helsinki. Marketing strategy. Territorial marketing.

Abstract

V originále

The article deals with the city marketing on the example of Helsinki, which has introduced this concept in its city strategy from 2016 to 2020 and is considered one of the leading European drivers in its practice. In general, the concept of city marketing is a widely discussed topic in strategic city planning in European countries, as globalisation processes are growing, and the consequences have caused increasing competition between cities. Cities are aware of their position in the market, so they have to adopt a specific strategy to direct them to attract the pre-defined target groups. The paper aims to demonstrate the successful implementation of the city marketing concept on the example of Helsinki, recognised as a small metropolis that is innovative, economically competitive, sustainable, and potentially attractive for international talents. The city of Helsinki was chosen primarily for its characteristics, even though it is a capital that attracts tourists naturally for its cultural heritage. However, Helsinki knows its position in the global attraction market and decided to concentrate on a more innovative and sustainable future than the short-term visits. The research was conducted by the descriptive case study approach through indepth desk research to describe, understand, and conclude the successful components of such a concept.

Links

MUNI/A/1131/2020, interní kód MU

Name: Cílové skupiny konceptu teritoriálního marketingu a jejich vliv na rozvoj teritoria (Acronym: TERMARTG)

Investor: Masaryk University

Citovat

HERBOČKOVÁ, Lucie. City marketing as a significant tool to enhance the regional development: the case study of Helsinki. Online. In Čábyová,L., Bezáková, Z., Madleňák, A. Marketing Identity: New changes - New challenges. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021, p. 215-228. ISBN 978-80-572-0220-2.

@inproceedings{1825920,
   author = {Herbočková, Lucie},
   address = {Trnava},
   booktitle = {Marketing Identity: New changes - New challenges},
   editor = {Čábyová,L., Bezáková, Z., Madleňák, A.},
   keywords = {City marketing. Helsinki. Marketing strategy. Territorial marketing.},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Trnava},
   isbn = {978-80-572-0220-2},
   pages = {215-228},
   publisher = {Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava},
   title = {City marketing as a significant tool to enhance the regional development: the case study of Helsinki},
   url = {https://www.ceeol.com/search/viewpdf?id=1057708},
   year = {2021}
}

TY  - JOUR
ID  - 1825920
AU  - Herbočková, Lucie
PY  - 2021
TI  - City marketing as a significant tool to enhance the regional development: the case study of Helsinki
PB  - Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
CY  - Trnava
SN  - 9788057202202
KW  - City marketing. Helsinki. Marketing strategy. Territorial marketing.
UR  - https://www.ceeol.com/search/viewpdf?id=1057708
N2  - The article deals with the city marketing on the example of Helsinki, which has introduced this concept in its city strategy from 2016 to 2020 and is considered one of the leading European drivers in its practice. In general, the concept of city marketing is a widely discussed topic in strategic city planning in European countries, as globalisation processes are growing, and the consequences have caused increasing competition between cities. Cities are aware of their position in the market, so they have to adopt a specific strategy to direct them to attract the pre-defined target groups. The paper aims to demonstrate the successful implementation of the city marketing concept on the example of Helsinki, recognised as a small metropolis that is innovative, economically competitive, sustainable, and potentially attractive for international talents. The city of Helsinki was chosen primarily for its characteristics, even though it is a capital that attracts tourists naturally for its cultural heritage. However, Helsinki knows its position in the global attraction market and decided to concentrate on a more innovative and sustainable future than the short-term visits. The research was conducted by the descriptive case study approach through indepth desk research to describe, understand, and conclude the successful components of such a concept.
ER  -

HERBOČKOVÁ, Lucie. City marketing as a significant tool to enhance the regional development: the case study of Helsinki. Online. In Čábyová,L., Bezáková, Z., Madleňák, A. \textit{Marketing Identity: New changes - New challenges}. Trnava: Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, 2021, p.~215-228. ISBN~978-80-572-0220-2.

Detailed Information on Publication Record