Detailed Information on Publication Record
2021
Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic
KUBÍČKOVÁ, Helena and Andrea HOLEŠINSKÁBasic information
Original name
Strategies of Tourism Service Providers to Cope with the COVID-19 Pandemic
Authors
KUBÍČKOVÁ, Helena (203 Czech Republic, belonging to the institution) and Andrea HOLEŠINSKÁ (203 Czech Republic, guarantor, belonging to the institution)
Edition
Deturope, Regional Science Association of Subotica, 2021, 1821-2506
Other information
Language
English
Type of outcome
Článek v odborném periodiku
Field of Study
50204 Business and management
Country of publisher
Hungary
Confidentiality degree
není předmětem státního či obchodního tajemství
References:
RIV identification code
RIV/00216224:14560/21:00124260
Organization unit
Faculty of Economics and Administration
UT WoS
000761422700006
Keywords in English
COVID-19; behavior of visitors; reactions of service providers; exit strategy; rural tourism
Tags
International impact, Reviewed
Změněno: 14/10/2022 11:12, Mgr. Pavlína Kurková
Abstract
V originále
The situation with the COVID-19 pandemic has a negative impact on the development of tourism. It imposes restrictions on both tourism supply and tourism demand. Government lockdowns travel businesses and, at the same time, restricts the freedom of movement. Thus, the supply and demand sides have to cope with the exogenous shocks. The first evidence of experience and reactions of travel businesses was presented in early March 2020. Data from bookings describes how visitors start to adapt their travel behavior to the exit strategies. Even rural tourism is affected by the worldwide spread crisis. To highlight the impacts on rural tourism, this research focuses on middle and small-sized entrepreneurs (e.g., farmers, winemakers, local private rural museums, local accommodation providers; local providers of hippotherapy) and on local tourist organizations (e. g. DMO, tourist information centers) involved in rural tourism. The aim of this study is to show how they overcame the situation with the COVID-19 pandemic. In other words, the study describes the changes in visitor behavior from the perspective of rural tourism providers. The research is based on a case study of South Moravia and applies both qualitative (a questionnaire survey) and quantitative (interviews) methods. The research data shows that rural tourism providers manage to cope with the government restrictions and tailor their services to new customers'' requirements as well. Besides the loss of incomes, tourism service providers face a decrease in the number of visitors, and thus they suffer a slump in sales. The majority of all rural tourism providers responded that their segment of visitors had changed. More specifically, the absence of foreign visitors was replaced by domestic ones.
Links
| MUNI/A/1399/2020, interní kód MU |
|
