ASHRAFI, Amir a Ahad ZARERAVASAN. An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy. Technological Forecasting and Social Change. NEW YORK: ELSEVIER SCIENCE INC, 2022, roč. 179, June, s. 1-14. ISSN 0040-1625. doi:10.1016/j.techfore.2022.121665.
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Základní údaje
Originální název An ambidextrous approach on the business analytics-competitive advantage relationship: Exploring the moderating role of business analytics strategy
Autoři ASHRAFI, Amir (364 Írán) a Ahad ZARERAVASAN (364 Írán, garant, domácí).
Vydání Technological Forecasting and Social Change, NEW YORK, ELSEVIER SCIENCE INC, 2022, 0040-1625.
Další údaje
Originální jazyk angličtina
Typ výsledku Článek v odborném periodiku
Obor 50204 Business and management
Stát vydavatele Spojené státy
Utajení není předmětem státního či obchodního tajemství
WWW URL
Impakt faktor Impact factor: 8.593 v roce 2020
Organizační jednotka Ekonomicko-správní fakulta
Doi http://dx.doi.org/10.1016/j.techfore.2022.121665
UT WoS 000792920900010
Klíčová slova anglicky Business Analytics (BA); Business Analytics (BA) Strategy; Dynamic Capability (DC) View; Exploitation; Exploration; Innovative Ambidexterity
Štítky business Analytics, IT business value
Příznaky Mezinárodní význam, Recenzováno
Změnil Změnila: Mgr. Pavlína Kurková, učo 368752. Změněno: 17. 8. 2022 10:47.
Anotace
This study aims to develop a theoretical framework to understand how the Business Analytics (BA) strategy moderates the relationship between BA and competitive advantage through innovative ambidexterity. Theorizing from the Dynamic Capability (DC) perspective, we develop a model to investigate how different BA (descriptive, predictive, prescriptive) influence innovative ambidexterity (exploration and exploitation) and competitive advantage. Besides, we propose the construct of “BA strategy” (innovator, conservative, undefined) to differentiate between firms in the way they adopt, use, and implement BA. Based on the PLS analysis of the 181 firm-level survey data, we assess the proposed model. The results show that innovative ambidexterity fully mediates the BA – competitive advantage relationship. We also find that BA innovator and conservative strategy moderate the BA-exploration and BA-exploitation links while such moderation is not observed for BA undefined strategy. This study enriches BA literature in various ways. First, it extends our understanding of the link from different BA categories to innovative ambidexterity, explorative innovation, and exploitative innovation. Second, this study provides empirical support of how BA strategy moderates BA – innovative ambidexterity – competitive advantage relationship and shows that to what degree BA innovator strategy leads firms to greater competitive advantage than BA conservative strategy.
Návaznosti
GA20-12081S, projekt VaVNázev: Zpětnovazební model hodnoty vytvářené informačními systémy: oboustranný vztah mezi investicemi do IS a podnikovou výkonností
Investor: Grantová agentura ČR, Closed-loop view of information system business value: bidirectional relationship between IT/IS investments and firm performance
VytisknoutZobrazeno: 27. 9. 2022 19:49