ADAM, Martin. Persuasion or Manipulation: Employing Pathos as a Persuasive Strategy in Protestant Sermons. In Twelfth International Conference on Religion & Spirituality in Society (Córdoba 2022). 2022.
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Basic information
Original name Persuasion or Manipulation: Employing Pathos as a Persuasive Strategy in Protestant Sermons
Name in Czech Persvaze nebo manipulace: užití pathosu jako přesvědčovací strategie v protestantských kázáních
Authors ADAM, Martin.
Edition Twelfth International Conference on Religion & Spirituality in Society (Córdoba 2022), 2022.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 60203 Linguistics
Country of publisher Spain
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit Faculty of Education
Keywords (in Czech) persvaze, kázání, patos, sentiment, sentimentalita, manipulace
Keywords in English persuasion, sermons, pathos, sentiment, sentimentality, manipulation
Tags International impact, Reviewed
Changed by Changed by: doc. Mgr. Martin Adam, Ph.D., učo 14990. Changed: 8/6/2022 14:12.
Abstract
Besides the discourses of politics, advertising and marketing, which are generally considered persuasive by definition (van Dijk 1998, 2008), in many ways it is the religious discourse that adopts persuasion as one of its essential instruments to convince the audience of the truthfulness of the doctrine it presents, be it sermons, theological treatises, doxologies, personal testimonies, evangelistic texts, apologetic argumentation, or the Bible itself (Lempert 2015, Adam 2017, 2019, Dontcheva-Navratilova et al. 2020). The proposed corpus-driven paper explores the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. It strives to shed light on the rhetorical role of pathos, which is purposefully evoked by the preacher via affect; stirred emotions are to boost the persuasive effect, i.e. to promote the doctrine and to make the believers comprehend and accept spiritual truths. Special attention will also be paid to the blurred borderline between the intentional use of sentimentality and manipulation.
Abstract (in Czech)
Besides the discourses of politics, advertising and marketing, which are generally considered persuasive by definition (van Dijk 1998, 2008), in many ways it is the religious discourse that adopts persuasion as one of its essential instruments to convince the audience of the truthfulness of the doctrine it presents, be it sermons, theological treatises, doxologies, personal testimonies, evangelistic texts, apologetic argumentation, or the Bible itself (Lempert 2015, Adam 2017, 2019, Dontcheva-Navratilova et al. 2020). The proposed corpus-driven paper explores the persuasive strategies and linguistic means employed to convey persuasion in English Protestant sermons. It strives to shed light on the rhetorical role of pathos, which is purposefully evoked by the preacher via affect; stirred emotions are to boost the persuasive effect, i.e. to promote the doctrine and to make the believers comprehend and accept spiritual truths. Special attention will also be paid to the blurred borderline between the intentional use of sentimentality and manipulation.
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