Swiping left for more details : The construction of
newsworthiness in the Instagram carousel posts of news
organizations

k 2022

Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations

KOVÁČOVÁ, Dominika

Základní údaje

Originální název

Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations

Autoři

KOVÁČOVÁ, Dominika

Vydání

Approaches to Digital Discourse Analysis 3, ADDA 3, 13-15 June 2022, St. Petersburg, Florida, USA, 2022

Další údaje

Jazyk

angličtina

Typ výsledku

Prezentace na konferencích

Obor

60203 Linguistics

Stát vydavatele

Spojené státy

Utajení

není předmětem státního či obchodního tajemství

Odkazy

URL program konference

Organizační jednotka

Filozofická fakulta

Klíčová slova anglicky

digital discourse; Instagram; newsworthiness; multimodal discourse analysis; carousel posts

Příznaky

Mezinárodní význam, Recenzováno

Změněno: 21. 1. 2023 17:23, Mgr. Jana Pelclová, Ph.D.

Anotace

V originále

While Instagram with its image-centred interface is generally understood to be instrumental in the growth of influencer marketing, its role in the sharing and distribution of news also deserves scrutiny. This is confirmed by recent studies which not only show that the use of Instagram for news consumption has increased significantly in all age groups but also predict that Instagram is on track to overtake Twitter as a news source (Newman et al., 2020). Responding to these trends, news organizations experiment with different types of posts available on Instagram in an effort to distribute news in an engaging way and to attract new audiences. To examine how news is disseminated via Instagram, this paper focuses on a specific type of Instagram posts – Instagram carousels – which allows news organizations to provide a more detailed elaboration of the news. By definition, Instagram carousel posts are sequences of up to ten photos and/or videos that can be viewed by swiping left and are generally accompanied by a caption. Using a dataset of 30 Instagram carousels shared by BBC News, the study adopts a multimodal discourse analytic approach to examine what semiotic resources (and in what sequence) are exploited to construct the newsworthiness (Bednarek & Caple, 2017) of the given news items. The preliminary findings of the analysis show that newsworthiness is constructed in both the visual and the verbal mode; however, the role of the employed visual and linguistic resources in constructing newsworthiness seems to vary with respect to specific news values.

Návaznosti

MUNI/A/1479/2021, interní kód MU

Název: Paradigms, strategies and developments - English linguistics and translation II

Investor: Masarykova univerzita, Paradigms, strategies and developments - English linguistics and translation II

Citovat

KOVÁČOVÁ, Dominika. Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations. In Approaches to Digital Discourse Analysis 3, ADDA 3, 13-15 June 2022, St. Petersburg, Florida, USA. 2022.

@proceedings{1862220,
   author = {Kováčová, Dominika},
   booktitle = {Approaches to Digital Discourse Analysis 3, ADDA 3, 13-15 June 2022, St. Petersburg, Florida, USA},
   keywords = {digital discourse; Instagram; newsworthiness; multimodal discourse analysis; carousel posts},
   language = {eng},
   title = {Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations},
   url = {https://adda3.org/},
   year = {2022}
}

TY  - CONF
ID  - 1862220
AU  - Kováčová, Dominika
PY  - 2022
TI  - Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations
KW  - digital discourse
KW  - Instagram
KW  - newsworthiness
KW  - multimodal discourse analysis
KW  - carousel posts
UR  - https://adda3.org/
N2  - While Instagram with its image-centred interface is generally understood to be instrumental in the growth of influencer marketing, its role in the sharing and distribution of news also deserves scrutiny. This is confirmed by recent studies which not only show that the use of Instagram for news consumption has increased significantly in all age groups but also predict that Instagram is on track to overtake Twitter as a news source (Newman et al., 2020). Responding to these trends, news organizations experiment with different types of posts available on Instagram in an effort to distribute news in an engaging way and to attract new audiences. To examine how news is disseminated via Instagram, this paper focuses on a specific type of Instagram posts – Instagram carousels – which allows news organizations to provide a more detailed elaboration of the news. By definition, Instagram carousel posts are sequences of up to ten photos and/or videos that can be viewed by swiping left and are generally accompanied by a caption. Using a dataset of 30 Instagram carousels shared by BBC News, the study adopts a multimodal discourse analytic approach to examine what semiotic resources (and in what sequence) are exploited to construct the newsworthiness (Bednarek & Caple, 2017) of the given news items. The preliminary findings of the analysis show that newsworthiness is constructed in both the visual and the verbal mode; however, the role of the employed visual and linguistic resources in constructing newsworthiness seems to vary with respect to specific news values.
ER  -

KOVÁČOVÁ, Dominika. Swiping left for more details : The construction of newsworthiness in the Instagram carousel posts of news organizations. In \textit{Approaches to Digital Discourse Analysis 3, ADDA 3, 13-15 June 2022, St. Petersburg, Florida, USA}. 2022.

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