HOOLEY, Graham J., Brigitte NICOULAUD, John M RUDD and Nick LEE. Marketing strategy and competitive positioning. Seventh edition. Harlow, England: Pearson, 2020, 1 online. ISBN 9781292276571.
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Original name Marketing strategy and competitive positioning
Authors HOOLEY, Graham J., Brigitte NICOULAUD, John M RUDD and Nick LEE.
Edition Seventh edition. Harlow, England, 1 online, 2020.
Publisher Pearson
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ISBN 9781292276571
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