KUNC, Josef, František KRIŽAN, Markéta NOVOTNÁ, Kristína BILKOVÁ, Tamás SIKOS T., Dariusz ILNICKI and Ryan WYETH. Thirty years of retail transformation in V4 countries. Online. First edition. Polsko: De Gruyter Poland Sp. z o.o., 2022, 200 pp. ISBN 978-83-67405-05-8. Available from: https://dx.doi.org/10.2478/9788367405065.
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Basic information
Original name Thirty years of retail transformation in V4 countries
Authors KUNC, Josef (203 Czech Republic, guarantor, belonging to the institution), František KRIŽAN (703 Slovakia), Markéta NOVOTNÁ (203 Czech Republic, belonging to the institution), Kristína BILKOVÁ (703 Slovakia), Tamás SIKOS T. (348 Hungary), Dariusz ILNICKI (616 Poland) and Ryan WYETH (826 United Kingdom of Great Britain and Northern Ireland).
Edition First edition. Polsko, 200 pp. 2022.
Publisher De Gruyter Poland Sp. z o.o.
Other information
Original language English
Type of outcome Book on a specialized topic
Field of Study 50200 5.2 Economics and Business
Country of publisher Poland
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14560/22:00126349
Organization unit Faculty of Economics and Administration
ISBN 978-83-67405-05-8
Doi http://dx.doi.org/10.2478/9788367405065
Keywords in English development; localization; network; retail unit; shopping behaviour; shopping centres; spatial distribution
Tags topvydavatel
Tags International impact, Reviewed
Changed by Changed by: Mgr. Pavlína Kurková, učo 368752. Changed: 12/3/2023 12:24.
Abstract
The book presents a comprehensive view of the development and transformation of retail in Central Europe, specifically in the Czech Republic, Slovakia, Poland, and Hungary (so-called Visegrad Group countries, Visegrad Four or V4). These countries have long-term common historical ties and culture, the consequences of a socialist past and are still united by common economic and geopolitical interests. The text aims to present readers with a deeper insight into the retail environment of the V4 countries, which is linked to three decades of post-socialist transformation. This was and is associated with a fundamental change in the economic environment, localization strategies and spatial distribution creating a new network structure, with new catchment and commuting links associated with the development of large retail units, and with a fundamental change in shopping behavior and consumer preferences of the affected populations by restricting purposeful shopping only and moving to entertainment and leisure in shopping centres. The book also reflects current trends in the use of smart technologies in shopping and responds to the impact of the COVID-19 pandemic on today's retail.
Links
MUNI/A/1406/2021, interní kód MUName: Specifické faktory konkurenceschopného rozvoje na regionální a lokální úrovni (Acronym: SPEFAKOR)
Investor: Masaryk University
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  • a concrete person Mgr. Pavlína Kurková, učo 368752
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