J 2023

Beyond stealing : The determinants/motivations of Czech audiences to pay for audiovisual content.

JANSOVÁ, Iveta, Alena MACKOVÁ, Charles Michael ELAVSKY and Jakub MACEK

Basic information

Original name

Beyond stealing : The determinants/motivations of Czech audiences to pay for audiovisual content.

Authors

JANSOVÁ, Iveta (203 Czech Republic, guarantor, belonging to the institution), Alena MACKOVÁ (203 Czech Republic, belonging to the institution), Charles Michael ELAVSKY (840 United States of America, belonging to the institution) and Jakub MACEK (203 Czech Republic, belonging to the institution)

Edition

Critical Studies in Television, London, SAGE Publications, 2023, 1749-6020

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50802 Media and socio-cultural communication

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Impact factor

Impact factor: 1.000 in 2022

RIV identification code

RIV/00216224:14230/23:00130009

Organization unit

Faculty of Social Studies

UT WoS

000843882800001

Keywords in English

post-televisual audience; convergent audience; piracy; streaming; audiovisual content; motivations to pay; determinants to pay

Tags

Tags

International impact, Reviewed
Změněno: 24/11/2023 11:28, Mgr. Blanka Farkašová

Abstract

V originále

In the context of constantly changing media communication and the behavior of different actors engaging it, our paper seeks to map current transformations and adaptations to changes within Czech audiences with a special interest in their media routines and strategies for choosing media sources. As it still remains rather unclear how the post-televisual audience members decide regarding content sources, platforms or services, our main aim is to discover on what basis audiences decide to use or avoid either illegal or non-authorized content sources or legal or paid services. To do so, we examined two datasets, namely semi-structured interviews with audiences and survey on Czech adult population. As the Czech industry media market is rather small and conservative with notable changes in online sector largely occurring within the last five years, Czech audiences represent an important and unique population for the study of differences between paying and non-paying post-televisual audiences.

Links

GA18-19278S, research and development project
Name: Praxe a morální politika kopírování a stahování v České republice: Publika, autoři, producenti a distributoři
Investor: Czech Science Foundation
MUNI/A/1503/2021, interní kód MU
Name: Současné problémy výzkumu médií a jejich publik II
Investor: Masaryk University

Files attached