J 2022

The potential of Google Analytics for tracking the reading behavior in web books

PORSCHE, Lukáš, Ladislava ZBIEJCZUK SUCHÁ and Jan MARTINEK

Basic information

Original name

The potential of Google Analytics for tracking the reading behavior in web books

Authors

PORSCHE, Lukáš (203 Czech Republic, belonging to the institution), Ladislava ZBIEJCZUK SUCHÁ (203 Czech Republic, guarantor, belonging to the institution) and Jan MARTINEK (203 Czech Republic, belonging to the institution)

Edition

Digital Library Perspectives, Emerald Group Publishing, 2022, 2059-5816

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

10201 Computer sciences, information science, bioinformatics

Country of publisher

United Kingdom of Great Britain and Northern Ireland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Impact factor

Impact factor: 1.700

RIV identification code

RIV/00216224:14210/22:00129492

Organization unit

Faculty of Arts

DOI

UT WoS

000847376800001

Keywords in English

metrics; libraries; digital libraries; web analytics; online reading; web books

Tags

Tags

International impact, Reviewed
Změněno: 24/3/2023 12:27, Mgr. Pavlína Mazáčová, Ph.D.

Abstract

V originále

The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance.

Links

TL04000391, research and development project
Name: Redesign knihovních služeb 2020: webové knihy (Acronym: Redesign2020)
Investor: Technology Agency of the Czech Republic