| PORSCHE, Lukáš, Ladislava ZBIEJCZUK SUCHÁ and Jan MARTINEK. The potential of Google Analytics for tracking the reading behavior in web books. Digital Library Perspectives. Emerald Group Publishing, 2022, vol. 38, No 4, p. 532-541. ISSN 2059-5816. Available from: https://dx.doi.org/10.1108/DLP-03-2022-0021. |
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@article{2222190,
author = {Porsche, Lukáš and Zbiejczuk Suchá, Ladislava and Martinek, Jan},
article_number = {4},
doi = {http://dx.doi.org/10.1108/DLP-03-2022-0021},
keywords = {metrics; libraries; digital libraries; web analytics; online reading; web books},
language = {eng},
issn = {2059-5816},
journal = {Digital Library Perspectives},
title = {The potential of Google Analytics for tracking the reading behavior in web books},
url = {https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html},
volume = {38},
year = {2022}
}
TY - JOUR
ID - 2222190
AU - Porsche, Lukáš - Zbiejczuk Suchá, Ladislava - Martinek, Jan
PY - 2022
TI - The potential of Google Analytics for tracking the reading behavior in web books
JF - Digital Library Perspectives
VL - 38
IS - 4
SP - 532-541
EP - 532-541
PB - Emerald Group Publishing
SN - 20595816
KW - metrics
KW - libraries
KW - digital libraries
KW - web analytics
KW - online reading
KW - web books
UR - https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html
N2 - The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance.
ER -
PORSCHE, Lukáš, Ladislava ZBIEJCZUK SUCHÁ and Jan MARTINEK. The potential of Google Analytics for tracking the reading behavior in web books. \textit{Digital Library Perspectives}. Emerald Group Publishing, 2022, vol.~38, No~4, p.~532-541. ISSN~2059-5816. Available from: https://dx.doi.org/10.1108/DLP-03-2022-0021.
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