PORSCHE, Lukáš, Ladislava ZBIEJCZUK SUCHÁ and Jan MARTINEK. The potential of Google Analytics for tracking the reading behavior in web books. Digital Library Perspectives. Emerald Group Publishing, 2022, vol. 38, No 4, p. 532-541. ISSN 2059-5816. Available from: https://dx.doi.org/10.1108/DLP-03-2022-0021. |
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@article{2222190, author = {Porsche, Lukáš and Zbiejczuk Suchá, Ladislava and Martinek, Jan}, article_number = {4}, doi = {http://dx.doi.org/10.1108/DLP-03-2022-0021}, keywords = {metrics; libraries; digital libraries; web analytics; online reading; web books}, language = {eng}, issn = {2059-5816}, journal = {Digital Library Perspectives}, title = {The potential of Google Analytics for tracking the reading behavior in web books}, url = {https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html}, volume = {38}, year = {2022} }
TY - JOUR ID - 2222190 AU - Porsche, Lukáš - Zbiejczuk Suchá, Ladislava - Martinek, Jan PY - 2022 TI - The potential of Google Analytics for tracking the reading behavior in web books JF - Digital Library Perspectives VL - 38 IS - 4 SP - 532-541 EP - 532-541 PB - Emerald Group Publishing SN - 20595816 KW - metrics KW - libraries KW - digital libraries KW - web analytics KW - online reading KW - web books UR - https://www.emerald.com/insight/content/doi/10.1108/DLP-03-2022-0021/full/html N2 - The purpose of this paper is to introduce Google Analytics as a format suitable for advanced tracking of reading behavior within web books, set the metrics for measuring the reading behavior of web books and describe the first results of a pilot study. This paper offers suggestions for further deployment of web books and web analytics in digital libraries and evaluating web books' performance. ER -
PORSCHE, Lukáš, Ladislava ZBIEJCZUK SUCHÁ and Jan MARTINEK. The potential of Google Analytics for tracking the reading behavior in web books. \textit{Digital Library Perspectives}. Emerald Group Publishing, 2022, vol.~38, No~4, p.~532-541. ISSN~2059-5816. Available from: https://dx.doi.org/10.1108/DLP-03-2022-0021.
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