ŠPIRK, Martin. The Clash of Sino-Tibetan Propaganda On-screen : A Case Study of Tibetan Exile Movie Theatre. In The European Association for the Study of Religions Conference, online, 27 June-1 July, 2022, University College Cork, Ireland. 2022.
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Basic information
Original name The Clash of Sino-Tibetan Propaganda On-screen : A Case Study of Tibetan Exile Movie Theatre
Authors ŠPIRK, Martin.
Edition The European Association for the Study of Religions Conference, online, 27 June-1 July, 2022, University College Cork, Ireland, 2022.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 60304 Religious studies
Country of publisher Ireland
Confidentiality degree is not subject to a state or trade secret
WWW URL
Organization unit Faculty of Arts
Keywords in English Tibet Museum in Dharamsala; Central Tibetan Administration (CTA); movie theatre; discourse analysis; propaganda
Tags International impact, Reviewed
Changed by Changed by: Mgr. Ivona Vrzalová, učo 361753. Changed: 7/2/2023 18:02.
Abstract
On the battlefield between two propagandas, different self-presentation strategies are constantly competing using various media. Documentary films and 'docudramas' are among the most used persuasive tools to convey and disseminate a specific worldview through the mediation of selected information and analysis. The target audience of the films is influenced by techniques to maximize the effect of propaganda, including the emphasis on the credibility of the information conveyed, specific truth claims concerning the topic discussed, and, finally, the very nature of the visual message itself, which gives the impression of an authentic depiction of reality. Based on previous research on self-presentation strategies and an analysis of the propaganda of the Tibet Museum in Dharamsala, India (which is under the direct supervision of the Central Tibetan Administration/CTA and the Dalai Lama), this case study focuses on the movie theatre located in the mentioned institution and the films screened daily. Through a discourse analysis of the documentaries and 'docudramas' that the CTA has selected for their cinema, this paper aims to explore the preferred narrative perspectives on the history of Sino-Tibetan relations and other motives, like the call for freedom/autonomy for Tibet and an end to political repression, economic marginalization, cultural assimilation or environmental destruction. In conclusion, the purpose of this paper is to juxtapose these narratives with Chinese-produced films and show the complexity and dynamics of this propaganda battle.
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