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@proceedings{2237720,
author = {Šplíchalová, Tereza},
booktitle = {Community in Peril : From Individual Identities to Global Citizenship, The Graduate Studies Conference, Masaryk University, 25-26 November 2022, Brno, Czech Republic},
keywords = {journalistic translation; trans-editing; Greta Thunberg},
language = {eng},
title = {Global goes local : The discursive construction of identities in translation of news media},
url = {https://english.phil.muni.cz/konference/ds/citizenship/abstracts},
year = {2022}
}
TY - CONF
ID - 2237720
AU - Šplíchalová, Tereza
PY - 2022
TI - Global goes local : The discursive construction of identities in translation of news media
KW - journalistic translation
KW - trans-editing
KW - Greta Thunberg
UR - https://english.phil.muni.cz/konference/ds/citizenship/abstracts
N2 - It is no news that words have power to shape, distort and maneuver reality and foist one’s preferred worldview upon unsuspecting readers. In the digital age, information verification and critical reading have become indispensable tools in any well-informedreader’s equipment, but locating the source information might be, at the end of the day, an impossible task; especially if said piece of information underwent a series of translations and re-translations. Such fluid shifts between source and target languages inherently create some leeway for various discoursal practices and larger thinking schemes, granting news media the ability to carefully craft the perlocutionary effect without necessarily changing the content itself. This paper does not, by any means,attempt to encompass the entire scope of shifts, transformations and jiggery-pokery occurring in translation-based news reporting, but focuses on the subtle art of naming. By choosing a convenient definite description, the same piece of utterance can be attributed to a seemingly very different speaker, and aid in shaping one’s mind towards the preferred reading. This paper looks into a series of news reports, centered around Greta Thunberg, that were, either fully, partially, or inconspicuously, translatedfrom English to Czech and performs lexical analysis of the employed references, demonstrating that Czech and English readers are oftentimes presented with a very different Greta.
ER -
ŠPLÍCHALOVÁ, Tereza. Global goes local : The discursive construction of identities in translation of news media. In \textit{Community in Peril : From Individual Identities to Global Citizenship, The Graduate Studies Conference, Masaryk University, 25-26 November 2022, Brno, Czech Republic}. 2022.
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