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@proceedings{2239820, author = {Zörnerová, Olga}, booktitle = {TIFO (Translation and Interpreting Forum Olomouc), "Room for (Ex)Change in T&I Training" November 11–12, 2022, Olomouc}, keywords = {transcreation; translation; localisation; marketing; teaching}, language = {eng}, title = {So you're a transcreator! A quest to define the job and the training needed}, url = {https://tifo.upol.cz/#programme}, year = {2022} }
TY - CONF ID - 2239820 AU - Zörnerová, Olga PY - 2022 TI - So you're a transcreator! A quest to define the job and the training needed KW - transcreation KW - translation KW - localisation KW - marketing KW - teaching UR - https://tifo.upol.cz/#programme N2 - At the TIFO conference organised by Palacky Unviersity Olomouc I gave a 15-minute talk named "So you're a transcreator! A quest to define the job and the training needed". In my presentation I discussed the definition of transcreation, the description of a transcreator's job and the various possibilities of instructing this subject. ER -
ZÖRNEROVÁ, Olga. So you're a transcreator! A quest to define the job and the training needed. In \textit{TIFO (Translation and Interpreting Forum Olomouc), ''Room for (Ex)Change in T\&{}I Training'' November 11–12, 2022, Olomouc}. 2022.
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