Podrobný výpis o publikaci

ČERNÝ, Michal. Using web analytics methods to design open web-based university courses. In i New Media Pedagogy: research trends, methodological challenges and successful implementations. 2022.

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Základní údaje
Originální název	Using web analytics methods to design open web-based university courses
Autoři	ČERNÝ, Michal.
Vydání	i New Media Pedagogy: research trends, methodological challenges and successful implementations, 2022.

Další údaje
Originální jazyk	angličtina
Typ výsledku	Prezentace na konferencích
Obor	50301 Education, general; including training, pedagogy, didactics [and education systems]
Stát vydavatele	Česká republika
Utajení	není předmětem státního či obchodního tajemství
Organizační jednotka	Filozofická fakulta
Klíčová slova anglicky	information poverty, poverty; information literacy; Google Analytics; web analytics; learning analytics
Příznaky	Mezinárodní význam
Změnil	Změnila: Mgr. Pavlína Mazáčová, Ph.D., učo 6795. Změněno: 14. 2. 2023 18:13.

Anotace
Web-based open online courses allow universities to offer educational content to a broader audience than courses taught in conventional LMS systems. However, they have the disadvantage of limited access to student behavioural data provided by traditional LMSs such as Moodle. This paper reviews more than five years of experience in measuring user learning behaviour in open web courses (in Umbraco, WordPress and other CRMs) and their potential use for the design of educational content and the form of these learning materials. For better data interpretation, Google Analytics and Smartlook tools are used for measurement and other research methods (interviews, questionnaires, test results, self-evaluation). The methodologically oriented paper will be based on several micro-case studies focused on courses at Masaryk University in Brno.

Anotace

Web-based open online courses allow universities to offer educational content to a broader audience than courses taught in conventional LMS systems. However, they have the disadvantage of limited access to student behavioural data provided by traditional LMSs such as Moodle. This paper reviews more than five years of experience in measuring user learning behaviour in open web courses (in Umbraco, WordPress and other CRMs) and their potential use for the design of educational content and the form of these learning materials. For better data interpretation, Google Analytics and Smartlook tools are used for measurement and other research methods (interviews, questionnaires, test results, self-evaluation). The methodologically oriented paper will be based on several micro-case studies focused on courses at Masaryk University in Brno.