ČERNÝ, Michal. Using web analytics methods to design open web-based university courses. In i New Media Pedagogy: research trends, methodological challenges and successful implementations. 2022.
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Basic information
Original name Using web analytics methods to design open web-based university courses
Authors ČERNÝ, Michal.
Edition i New Media Pedagogy: research trends, methodological challenges and successful implementations, 2022.
Other information
Original language English
Type of outcome Presentations at conferences
Field of Study 50301 Education, general; including training, pedagogy, didactics [and education systems]
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Organization unit Faculty of Arts
Keywords in English information poverty, poverty; information literacy; Google Analytics; web analytics; learning analytics
Tags International impact
Changed by Changed by: Mgr. Pavlína Mazáčová, Ph.D., učo 6795. Changed: 14/2/2023 18:13.
Abstract
Web-based open online courses allow universities to offer educational content to a broader audience than courses taught in conventional LMS systems. However, they have the disadvantage of limited access to student behavioural data provided by traditional LMSs such as Moodle. This paper reviews more than five years of experience in measuring user learning behaviour in open web courses (in Umbraco, WordPress and other CRMs) and their potential use for the design of educational content and the form of these learning materials. For better data interpretation, Google Analytics and Smartlook tools are used for measurement and other research methods (interviews, questionnaires, test results, self-evaluation). The methodologically oriented paper will be based on several micro-case studies focused on courses at Masaryk University in Brno.
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