J 2022

Ballads and Legends. Media Transformations of Canonical Narratives in Polish and Czech Culture

JEDLIČKOVÁ, Alice and Matěj KOS

Basic information

Original name

Ballads and Legends. Media Transformations of Canonical Narratives in Polish and Czech Culture

Edition

Poznanskie Studia Slawistyczne, Poland, Adam Mickiewicz University in Poznań / Publishing House of the Poznań Society for the Advancement of the Arts and Sciences, 2022, 2084-3011

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

60206 Specific literatures

Country of publisher

Poland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Organization unit

Faculty of Arts

Keywords in English

canonical narratives; popular culture; intermediality; transmediation; media modality

Tags

International impact, Reviewed
Změněno: 16/1/2024 18:05, doc. Mgr. Zuzana Urválková, Ph.D.

Abstract

V originále

The paper presents a comparative interpretation of recent Czech and Polish transmediations of canonical literary texts and architexts: ballads by K. J. Erben and Polish legends and folk tales, which are generally regarded as representations of both timeless and historical national values. The theoretical framework is built upon the theory of intermediality introduced by W. Wolf and I. O. Rajewsky, the concept of media modalities developed by L. Elleström, and current multimodal research represented by J. Bruhn and others. The transmediations (a film, a crowdfunded comic book, a series of short films employed as online advertisements) are not only subject to analysis of media-specific strategies involved in the artistic transformations; the authors´ motivations, the economic conditions under which the examined media products were made, and the modes of their distribution and participation in cultural communication are taken into account as well. The results of the analysis illuminate the strong influence of the multimedia environment, of the generic frames of individual media and the strategies that authors of the transmediations use to attain success with audiences

Links

MUNI/A/1386/2021, interní kód MU
Name: Literatura a kultura v intermediálních a interkulturních souvislostech (Acronym: LKIIS)
Investor: Masaryk University