HOLEŠINSKÁ, Andrea. Dopady COVID-19 na vývoj destinačního managementu v ČR (Impacts of covid-19 on the Development of Destination Management in the Czech Republic). 1st ed. Brno: Masarykova univerzita, 2022, 34 pp. ISBN 978-80-280-0265-7. Available from: https://dx.doi.org/10.5817/CZ.MUNI.M280-0265-2022.
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Basic information
Original name Dopady COVID-19 na vývoj destinačního managementu v ČR
Name (in English) Impacts of covid-19 on the Development of Destination Management in the Czech Republic
Authors HOLEŠINSKÁ, Andrea (203 Czech Republic, guarantor, belonging to the institution).
Edition 1. vyd. Brno, 34 pp. 2022.
Publisher Masarykova univerzita
Other information
Original language Czech
Type of outcome Research report
Field of Study 50200 5.2 Economics and Business
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
WWW URL
RIV identification code RIV/00216224:14560/22:00128721
Organization unit Faculty of Economics and Administration
ISBN 978-80-280-0265-7
Doi http://dx.doi.org/10.5817/CZ.MUNI.M280-0265-2022
Keywords (in Czech) destinační management; dopady pandemie covid-19; DMO; princip 3K
Keywords in English destination management; impacts of covid-19 pandemic; DMO; 3C principle
Tags Reviewed
Changed by Changed by: Ing. Bc. Andrea Holešinská, Ph.D., učo 21026. Changed: 2/3/2023 14:28.
Abstract
Odborná studie je výstupem výzkumného projektu, který byl zaměřen na dopady pandemie covid-19 na destinační management. Ve studii jsou prezentovány poznatky o tom, jak se destinační společnosti (DMO) vypořádaly s pandemií covid-19 a jak se v letech 2020-2021 proměnil proces destinačního managementu v ČR. Současně jsou prezentovány trendy, které vyvstaly jako reakce DMO na krizovou situaci. Pro pochopení kontextu a objasnění zjištěných poznatků jsou v úvodu studie vymezena teoretická východiska destinačního managementu.
Abstract (in English)
The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings.
Links
MUNI/A/1399/2020, interní kód MUName: Korona-krize a její dopad na změnu řízení v destinaci (Acronym: KK-DOPŘÍZDES)
Investor: Masaryk University
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