The Economic Concept of Willingness to Pay in a Sport Enviroment

VYROUBAL, Martin. The Economic Concept of Willingness to Pay in a Sport Enviroment. Online. In Bohumír Štědroň, Lukáš Kozáček. Management, technology and sport. Proceedings of the Second International Conference. Brno: Masaryk University, 2023, p. 6-11. ISBN 978-80-280-0331-9.

Basic information

Original name

The Economic Concept of Willingness to Pay in a Sport Enviroment

Authors

VYROUBAL, Martin (203 Czech Republic, guarantor, belonging to the institution)

Edition

Brno, Management, technology and sport. Proceedings of the Second International Conference. p. 6-11, 6 pp. 2023

Publisher

Masaryk University

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Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

30306 Sport and fitness sciences

Country of publisher

Czech Republic

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

electronic version available online

References:

URL

RIV identification code

RIV/00216224:14510/23:00131431

Organization unit

Faculty of Sports Studies

ISBN

978-80-280-0331-9

Keywords in English

willingness-to-pay; contingent valuation method; sport financing

Tags

rivok

Tags

Reviewed

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Abstract

V originále

This paper explores the economic concept of willingness to pay (WTP) in a sporting environment. The paper introduces the specifics of the sports industry, provides insights into current research, and presents methods used in willingness to pay research in scholarly articles, with the greatest emphasis on the contingent valuation method, which is widely used in willingness to pay research. The article is compiled in a research manner and aims to provide an overview of the ways in which research could be conducted that would be useful for finding alternative ways of financing the sports sector, especially in the Czech Republic, where not many similar articles on the topic have been published.