VYROUBAL, Martin. The Economic Concept of Willingness to Pay in a Sport Enviroment. Online. In Bohumír Štědroň, Lukáš Kozáček. Management, technology and sport. Proceedings of the Second International Conference. Brno: Masaryk University, 2023, p. 6-11. ISBN 978-80-280-0331-9.
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Basic information
Original name The Economic Concept of Willingness to Pay in a Sport Enviroment
Authors VYROUBAL, Martin (203 Czech Republic, guarantor, belonging to the institution).
Edition Brno, Management, technology and sport. Proceedings of the Second International Conference. p. 6-11, 6 pp. 2023.
Publisher Masaryk University
Other information
Original language English
Type of outcome Proceedings paper
Field of Study 30306 Sport and fitness sciences
Country of publisher Czech Republic
Confidentiality degree is not subject to a state or trade secret
Publication form electronic version available online
WWW URL
RIV identification code RIV/00216224:14510/23:00131431
Organization unit Faculty of Sports Studies
ISBN 978-80-280-0331-9
Keywords in English willingness-to-pay; contingent valuation method; sport financing
Tags rivok
Tags Reviewed
Changed by Changed by: Mgr. Pavlína Roučová, DiS., učo 169540. Changed: 27/3/2024 14:32.
Abstract
This paper explores the economic concept of willingness to pay (WTP) in a sporting environment. The paper introduces the specifics of the sports industry, provides insights into current research, and presents methods used in willingness to pay research in scholarly articles, with the greatest emphasis on the contingent valuation method, which is widely used in willingness to pay research. The article is compiled in a research manner and aims to provide an overview of the ways in which research could be conducted that would be useful for finding alternative ways of financing the sports sector, especially in the Czech Republic, where not many similar articles on the topic have been published.
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