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@proceedings{2304778,
author = {Schwarz, Michal},
booktitle = {Conference on Asian Linguistic Anthropology, University of the Philippines Dilimian, Manila, 16-19 May 2023.},
keywords = {symbols;innovation;culture;Korean pop music},
language = {eng},
title = {From Oppression to Modernity : Positive Innovations in the Use of Western Symbols in South Korean Pop Music and Culture},
url = {https://cala2021.upd.edu.ph/general-papers-author/},
year = {2023}
}
TY - CONF
ID - 2304778
AU - Schwarz, Michal
PY - 2023
TI - From Oppression to Modernity : Positive Innovations in the Use of Western Symbols in South Korean Pop Music and Culture
KW - symbols;innovation;culture;Korean pop music
UR - https://cala2021.upd.edu.ph/general-papers-author/
N2 - This paper analyzes East Asian modernity in the use of Western symbols accommodated in Korean culture, their gradual semantic as well as pragmatic shift and contemporary understanding. As railway or train became the symbol of modernity in Europe (Weber 1976), it was also adopted as a sign of progress under the oppressive rule in South Korea (Han Seung-Mi 2004) when diesel locomotives and their sound represented negative control of people (Han Youngsue 2020). With more positive development at the end of the 20th century, this optically same motif has lost its negative value and now is a positive sign of shift to better future (e.g. Twice: Likey + I can’t stop it) or symbolic gate to another space (BTS: Run). Similarly the Biblical parable of knowledge (= snake or eating of an apple) was adopted by Korean Christians. Despite their original motif of punishment (Gain, Paradise Lost), these symbols are also used in different way and I would connect them to East Asian feminine modernity (cf. Lin & Avin 2008) and strength, when knowledge is equal to desire for a better future (e.g.: Twice: More & More). The analysis allows to conclude that these symbols are gradually disconnected from their original or moral content (GFRIEND: Apple; Gain: Apple; in secondary moments e.g. in Twice: Yes or yes; Blackpink: How you like that; Hyuna: Red). This semantical shift correlates with economic success of South Korea and analogical reception of these symbols in post-colonial Asia.
ER -
SCHWARZ, Michal. From Oppression to Modernity : Positive Innovations in the Use of Western Symbols in South Korean Pop Music and Culture. In \textit{Conference on Asian Linguistic Anthropology, University of the Philippines Dilimian, Manila, 16-19 May 2023.}. 2023.
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