GREGOR, Miloš and Otto EIBL. Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe. Journal of Political Marketing. New York: Routledge Taylor & Francis Group, 2023, vol. 22, 3-4, p. 175-181. ISSN 1537-7857. Available from: https://dx.doi.org/10.1080/15377857.2023.2221930.
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Basic information
Original name Professionalization and Democratic Backsliding? Political Campaigning in Central and Eastern Europe
Authors GREGOR, Miloš and Otto EIBL.
Edition Journal of Political Marketing, New York, Routledge Taylor & Francis Group, 2023, 1537-7857.
Other information
Original language English
Type of outcome Article in a journal (not reviewed)
Field of Study 50601 Political science
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
WWW URL
Impact factor Impact factor: 1.200 in 2022
Organization unit Faculty of Social Studies
Doi http://dx.doi.org/10.1080/15377857.2023.2221930
UT WoS 001006953500001
Keywords (in Czech) Profesionalizace; volební kampaně; úpadek demokracie; populismus; střední a východní Evropa
Keywords in English Professionalization; political campaigns; democratic backslide; populism; Central and Eastern Europe
Tags International impact
Changed by Changed by: Mgr. Blanka Farkašová, učo 97333. Changed: 9/1/2024 09:05.
Abstract
The fall of the communist regimes in Central and Eastern Europe led to the emergence of free elections and the use of political campaigns to attract voters. While political marketing had a long tradition in Western democracies, this was new to the region. Over the last 15–20 years, campaign management and communication has also been rapidly professionalized. However, the fragility of young and new democracies was exposed and tested, and democratic backsliding in the region has been observable as well. The impact of democratic backsliding on elections, political campaigns, and political communication is, in general, significant, and opposition parties face severe and often unconquerable hurdles. The stability of the political system and the level of political culture in a country play a significant role. If the level of trust in government or political parties drops, voters look for new parties, and the semi-open character of political markets attracts numerous entrepreneurs and populists of all sorts. Thus, the paper focuses on the different aspects of political marketing professionalization and the symptoms of democratic backsliding as well.
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