Detailed Information on Publication Record
2023
Two Sides of the Same Coin? Trust and Distrust in Public Service Media: A Case Study from the Czech Republic
SMEJKAL, Klára and Marína URBÁNIKOVÁBasic information
Original name
Two Sides of the Same Coin? Trust and Distrust in Public Service Media: A Case Study from the Czech Republic
Authors
Edition
CEECOM 2023: 14th Central and Eastern European Communication and Media Conference, Brno, Czech Republic, 2023
Other information
Language
English
Type of outcome
Prezentace na konferencích
Country of publisher
Czech Republic
Confidentiality degree
není předmětem státního či obchodního tajemství
Organization unit
Faculty of Social Studies
Keywords in English
Czech Radio; Czech Television; distrust; media quality; public service media; skepticism; trust
Tags
International impact, Reviewed
Změněno: 2/10/2024 09:47, Mgr. Klára Smejkal, Ph.D.
Abstract
V originále
Although in many countries, PSM is a trusted island in their media landscape (EBU, 2022), this does not mean that trust in PSM is absolute and universal. What are the reasons for trust and distrust in the PSM news service? This study focuses on the case of the Czech Republic, where the level of trust in the news is among the lowest in the world but, at the same time, where PSM is the most trusted national news source (Newman et al., 2022). Based on four focus group discussions with participants (N=24) replicating the socio-demographic structure of Czech society, the study aims to explore the reasons for the audience's trust and distrust in PSM news and the importance they attached to them. Thus, it uses a qualitative approach to explore what trust and distrust entail for the public; a perspective rarely applied in trust research.
Links
| GA22-30563S, research and development project |
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