Exploring the Audience of Alternative News Media : Trust, Reflexivity, and Political Attitudes in the Czech Republic

MACKOVÁ, Alena, Lenka HRBKOVÁ and Jakub MACEK. Exploring the Audience of Alternative News Media : Trust, Reflexivity, and Political Attitudes in the Czech Republic. Mass Communication and Society. Abingdon: Routledge Journals, Taylor & Francis, 2023, neuveden, neuveden, p. 1-42. ISSN 1520-5436. Available from: https://dx.doi.org/10.1080/15205436.2023.2268098.

Basic information

• Original name: Exploring the Audience of Alternative News Media : Trust, Reflexivity, and Political Attitudes in the Czech Republic
• Authors: MACKOVÁ, Alena, Lenka HRBKOVÁ and Jakub MACEK.
• Edition: Mass Communication and Society, Abingdon, Routledge Journals, Taylor & Francis, 2023, 1520-5436.

Other information

• Original language: English
• Type of outcome: Article in a journal
• Field of Study: 50802 Media and socio-cultural communication
• Country of publisher: United Kingdom of Great Britain and Northern Ireland
• Confidentiality degree: is not subject to a state or trade secret
• WWW: URL
• Impact factor: Impact factor: 3.000 in 2022
• Organization unit: Faculty of Social Studies
• Doi: http://dx.doi.org/10.1080/15205436.2023.2268098
• UT WoS: 001102952000001
• Keywords in English: alternative news media; mainstream news media; audience; media trust; political antagonism
• Tags: online first
• Tags: International impact, Reviewed

Abstract

This study explores the audiences of Czech alternative news media (ANM) and seeks the predictors for its use. It examines the relationship between ANM usage and trust in mainstream media, media reflexivity, political interest, political attitudes that indicate the liberal-conservative divide, and political antagonism. Adopting an audience-centered approach, the study identifies ANM users through their self-identification based on perceived ANM news sources. Additionally, it verifies the robustness of this approach by considering a spectrum of alternative-to-mainstream news sources. The findings reveal that the reception of Czech ANM is associated with lower trust in professional mainstream media and higher political interest. Moreover, self-identification-based measures show links with internet usage and media reflexivity, while the second model found weak effects for one’s attitude to the European Union and political antagonism. The study discusses the differences between the approaches and the implications of both measurements.

Links

• GA19-24724S, research and development project: Name: Politická polarizace v České republice: Případ vícestranického systému

Investor: Czech Science Foundation