J
2023
Censorship Crisis : Analysis of Memes on Twitter and Their Reception
HALLOVÁ, Jana
Basic information
Original name
Censorship Crisis : Analysis of Memes on Twitter and Their Reception
Authors
HALLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution)
Edition
Półrocznik Językoznawczy Tertium, Kraków, Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium" 2023, 2543-7844
Other information
Type of outcome
Článek v odborném periodiku
Field of Study
60203 Linguistics
Country of publisher
Poland
Confidentiality degree
není předmětem státního či obchodního tajemství
RIV identification code
RIV/00216224:14210/23:00132348
Organization unit
Faculty of Arts
Keywords in English
multimodal analysis; social media; quantitative analysis; qualitative analysis; memes; representation; censorship
Tags
International impact, Reviewed
V originále
The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and the representation tactics behind them, using elements of multimodal analysis and critical discourse analysis. Subsequently, the study looks at the reception of these posts via comparative content analysis with custom classification to determine how successful the tactics behind these posts are and whether there is any evidence observable in the reception regarding censorship on Twitter after its purchase by Elon Musk. The comparative study comes in a form of quantitative analysis of the first 150 responses to each of the two posts. The study does not only demonstrate instances of attempts at diminishing the distance which the inherent power of a celebrity personage on social media creates, but also how successful these attempts are and whether they manage to distract the audience from the personage in question and their power over them.
Links
MUNI/A/1053/2022, interní kód MU | Name: Paradigms, strategies and developments - English linguistics and translation III | Investor: Masaryk University, Paradigms, strategies and developments - English linguistics and translation III |
|
Displayed: 11/11/2024 04:13