Censorship Crisis : Analysis of Memes on Twitter and Their
Reception

J 2023

Censorship Crisis : Analysis of Memes on Twitter and Their Reception

HALLOVÁ, Jana

Basic information

Original name

Censorship Crisis : Analysis of Memes on Twitter and Their Reception

Authors

HALLOVÁ, Jana (203 Czech Republic, guarantor, belonging to the institution)

Edition

Półrocznik Językoznawczy Tertium, Kraków, Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium" 2023, 2543-7844

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

60203 Linguistics

Country of publisher

Poland

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

URL

RIV identification code

RIV/00216224:14210/23:00132348

Organization unit

Faculty of Arts

DOI

http://dx.doi.org/10.7592/Tertium.2023.8.1.243

Keywords in English

multimodal analysis; social media; quantitative analysis; qualitative analysis; memes; representation; censorship

Abstract

V originále

The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and the representation tactics behind them, using elements of multimodal analysis and critical discourse analysis. Subsequently, the study looks at the reception of these posts via comparative content analysis with custom classification to determine how successful the tactics behind these posts are and whether there is any evidence observable in the reception regarding censorship on Twitter after its purchase by Elon Musk. The comparative study comes in a form of quantitative analysis of the first 150 responses to each of the two posts. The study does not only demonstrate instances of attempts at diminishing the distance which the inherent power of a celebrity personage on social media creates, but also how successful these attempts are and whether they manage to distract the audience from the personage in question and their power over them.

Links

MUNI/A/1053/2022, interní kód MU

Name: Paradigms, strategies and developments - English linguistics and translation III

Investor: Masaryk University, Paradigms, strategies and developments - English linguistics and translation III

Citovat

HALLOVÁ, Jana. Censorship Crisis : Analysis of Memes on Twitter and Their Reception. Półrocznik Językoznawczy Tertium. Kraków: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium", 2023, vol. 8, No 1, p. 125-151. ISSN 2543-7844. Available from: https://dx.doi.org/10.7592/Tertium.2023.8.1.243.

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   author = {Hallová, Jana},
   article_location = {Kraków},
   article_number = {1},
   doi = {http://dx.doi.org/10.7592/Tertium.2023.8.1.243},
   keywords = {multimodal analysis; social media; quantitative analysis; qualitative analysis; memes; representation; censorship},
   language = {eng},
   issn = {2543-7844},
   journal = {Półrocznik Językoznawczy Tertium},
   title = {Censorship Crisis : Analysis of Memes on Twitter and Their Reception},
   url = {https://journal.tertium.edu.pl/JaK/article/view/243},
   volume = {8},
   year = {2023}
}

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PB  - Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej "Tertium"
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KW  - social media
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KW  - qualitative analysis
KW  - memes
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N2  - The following research studies the use of memes on the social platform Twitter with regards to celebrity representation. Specifically, it analyzes two memetic posts by Elon Musk and the representation tactics behind them, using elements of multimodal analysis and critical discourse analysis. Subsequently, the study looks at the reception of these posts via comparative content analysis with custom classification to determine how successful the tactics behind these posts are and whether there is any evidence observable in the reception regarding censorship on Twitter after its purchase by Elon Musk. The comparative study comes in a form of quantitative analysis of the first 150 responses to each of the two posts. The study does not only demonstrate instances of attempts at diminishing the distance which the inherent power of a celebrity personage on social media creates, but also how successful these attempts are and whether they manage to distract the audience from the personage in question and their power over them.
ER  -

HALLOVÁ, Jana. Censorship Crisis : Analysis of Memes on Twitter and Their Reception. \textit{Półrocznik Językoznawczy Tertium}. Kraków: Krakowskie Towarzystwo Popularyzowania Wiedzy o Komunikacji Językowej ''Tertium'', 2023, vol.~8, No~1, p.~125-151. ISSN~2543-7844. Available from: https://dx.doi.org/10.7592/Tertium.2023.8.1.243.

Detailed Information on Publication Record