J 2023

A comparison of performance using extrinsic and intrinsic bivariate cartographic visualizations with respect to cognitive style in experienced map users

STACHOŇ, Zdeněk, Jiří ČENĚK, David LACKO, Lenka HAVELKOVÁ, Martin HANUS et. al.

Basic information

Original name

A comparison of performance using extrinsic and intrinsic bivariate cartographic visualizations with respect to cognitive style in experienced map users

Authors

STACHOŇ, Zdeněk, Jiří ČENĚK, David LACKO, Lenka HAVELKOVÁ, Martin HANUS, Wei-lun LU, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Jie SHEN and Čeněk ŠAŠINKA

Edition

Cartography And Geographic Information Science, 2023, 1545-0465

Other information

Language

English

Type of outcome

Článek v odborném periodiku

Field of Study

50103 Cognitive sciences

Country of publisher

United States of America

Confidentiality degree

není předmětem státního či obchodního tajemství

References:

Impact factor

Impact factor: 2.500 in 2022

Organization unit

Faculty of Arts

UT WoS

001101170100001

Keywords in English

Bivariate maps; extrinsic; intrinsic; cognitive style; response time; accuracy

Tags

International impact, Reviewed
Změněno: 13/3/2024 13:20, Mgr. Zuzana Matulíková

Abstract

V originále

When spatial information is depicted on univariate or multivariate maps, different visualization designs should be considered to fit the designs to suit the target audience and define the map’s general purpose and therefore also the map user’s expected cognitive processes. Although multivariate maps have attracted research for decades, only several studies have compared the effectiveness of maps that use extrinsic and intrinsic encoding styles, and even fewer have tried to incorporate other map-related factors that could significantly affect the user’s performance and clarify the relationship between the selected encoding style’s efficiency and the user’s cognitive processes. In this paper, we report on an empirical replication study focused on the performance differences of experienced map users solving a task using a map and the possible effect of their cognitive styles on the efficiency of bivariate map encoding styles and the map task type. For the experiment, we recruited 77 spatial planning and geography university students in China considered as experienced map users. The study indicated that extrinsic visualizations outperformed intrinsic visualizations in the main observed variables of correctness and response time but not always significantly. A detailed analysis of the tasks, which involved the use of either one variable or two variables concurrently, confirmed our hypothesis.

Links

GC19-09265J, research and development project
Name: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Acronym: ISOVIS)
Investor: Czech Science Foundation