STACHOŇ, Zdeněk, Jiří ČENĚK, David LACKO, Lenka HAVELKOVÁ, Martin HANUS, Wei-lun LU, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Jie SHEN and Čeněk ŠAŠINKA. A comparison of performance using extrinsic and intrinsic bivariate cartographic visualizations with respect to cognitive style in experienced map users. Cartography And Geographic Information Science. 2023, vol. 2023, No 2023, p. 1-14. ISSN 1545-0465. Available from: https://dx.doi.org/10.1080/15230406.2023.2264752.
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Basic information
Original name A comparison of performance using extrinsic and intrinsic bivariate cartographic visualizations with respect to cognitive style in experienced map users
Authors STACHOŇ, Zdeněk, Jiří ČENĚK, David LACKO, Lenka HAVELKOVÁ, Martin HANUS, Wei-lun LU, Alžběta ŠAŠINKOVÁ, Pavel UGWITZ, Jie SHEN and Čeněk ŠAŠINKA.
Edition Cartography And Geographic Information Science, 2023, 1545-0465.
Other information
Original language English
Type of outcome Article in a journal
Field of Study 50103 Cognitive sciences
Country of publisher United States of America
Confidentiality degree is not subject to a state or trade secret
WWW URL
Impact factor Impact factor: 2.500 in 2022
Organization unit Faculty of Arts
Doi http://dx.doi.org/10.1080/15230406.2023.2264752
UT WoS 001101170100001
Keywords in English Bivariate maps; extrinsic; intrinsic; cognitive style; response time; accuracy
Tags International impact, Reviewed
Changed by Changed by: Mgr. Zuzana Matulíková, učo 405304. Changed: 13/3/2024 13:20.
Abstract
When spatial information is depicted on univariate or multivariate maps, different visualization designs should be considered to fit the designs to suit the target audience and define the map’s general purpose and therefore also the map user’s expected cognitive processes. Although multivariate maps have attracted research for decades, only several studies have compared the effectiveness of maps that use extrinsic and intrinsic encoding styles, and even fewer have tried to incorporate other map-related factors that could significantly affect the user’s performance and clarify the relationship between the selected encoding style’s efficiency and the user’s cognitive processes. In this paper, we report on an empirical replication study focused on the performance differences of experienced map users solving a task using a map and the possible effect of their cognitive styles on the efficiency of bivariate map encoding styles and the map task type. For the experiment, we recruited 77 spatial planning and geography university students in China considered as experienced map users. The study indicated that extrinsic visualizations outperformed intrinsic visualizations in the main observed variables of correctness and response time but not always significantly. A detailed analysis of the tasks, which involved the use of either one variable or two variables concurrently, confirmed our hypothesis.
Links
GC19-09265J, research and development projectName: Vliv sociokulturních faktorů a písma na percepci a kognici komplexních zrakových podnětů (Acronym: ISOVIS)
Investor: Czech Science Foundation
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