Using Web Analytics Methods to Design Open Web-Based University
Courses : Case Study on Creative Work with Information Course

D 2023

Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course

ČERNÝ, Michal

Basic information

Original name

Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course

Authors

ČERNÝ, Michal (203 Czech Republic, guarantor, belonging to the institution)

Edition

1. vyd. Switzerland, New Media Pedagogy : Research Trends, Methodological Challenges and Successful Implementations, p. 221-236, 16 pp. 2023

Publisher

Springer

Other information

Language

English

Type of outcome

Stať ve sborníku

Field of Study

50301 Education, general; including training, pedagogy, didactics [and education systems]

Country of publisher

Switzerland

Confidentiality degree

není předmětem státního či obchodního tajemství

Publication form

printed version "print"

References:

URL

RIV identification code

RIV/00216224:14210/23:00132582

Organization unit

Faculty of Arts

ISBN

978-3-031-44580-4

DOI

http://dx.doi.org/10.1007/978-3-031-44581-1_16

Keywords in English

design process; Google Analytics; hypertext textbooks; Learning analytics; OER; web-based courses

Abstract

V originále

Hypertext-based or web-based courses are a specific category of e-learning courses for which students do not have to register anywhere. For the actual operation, content management systems (CRM systems) are used to structure the content graphically and efficiently, work quickly with the universal design concept, or ensure responsive course design. While with conventional e-learning platforms or MOOC course tools, content creators can work with relatively well-structured data from their analytical tools and rely on standard web analytics methods. The study analyses the use of Google Analytics for the design of web-based courses using the example of one hypertext course (Creative Information Work). The study answers questions about how web analytics metrics can be used to design course content and format and to support the search for appropriate synchronous educational supplements. The study highlights the variability of each category and the potential of Google Analytics to serve as a tool for a design approach to developing educational objects of this kind.

Links

MUNI/A/1299/2022, interní kód MU

Name: Komunita, resilience, udržitelnost: design informačních služeb

Investor: Masaryk University

Citovat

ČERNÝ, Michal. Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course. In Tomczyk, Łukasz. New Media Pedagogy : Research Trends, Methodological Challenges and Successful Implementations. 1st ed. Switzerland: Springer, 2023, p. 221-236. ISBN 978-3-031-44580-4. Available from: https://dx.doi.org/10.1007/978-3-031-44581-1_16.

@inproceedings{2351518,
   author = {Černý, Michal},
   address = {Switzerland},
   booktitle = {New Media Pedagogy : Research Trends, Methodological Challenges and Successful Implementations},
   doi = {http://dx.doi.org/10.1007/978-3-031-44581-1_16},
   edition = {1.},
   editor = {Tomczyk, Łukasz},
   keywords = {design process; Google Analytics; hypertext textbooks; Learning analytics; OER; web-based courses},
   howpublished = {tištěná verze "print"},
   language = {eng},
   location = {Switzerland},
   isbn = {978-3-031-44580-4},
   pages = {221-236},
   publisher = {Springer},
   title = {Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course},
   url = {https://link.springer.com/chapter/10.1007/978-3-031-44581-1_16},
   year = {2023}
}

TY  - JOUR
ID  - 2351518
AU  - Černý, Michal
PY  - 2023
TI  - Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course
PB  - Springer
CY  - Switzerland
SN  - 9783031445804
KW  - design process
KW  - Google Analytics
KW  - hypertext textbooks
KW  - Learning analytics
KW  - OER
KW  - web-based courses
UR  - https://link.springer.com/chapter/10.1007/978-3-031-44581-1_16
N2  - Hypertext-based or web-based courses are a specific category of e-learning courses for which students do not have to register anywhere. For the actual operation, content management systems (CRM systems) are used to structure the content graphically and efficiently, work quickly with the universal design concept, or ensure responsive course design. While with conventional e-learning platforms or MOOC course tools, content creators can work with relatively well-structured data from their analytical tools and rely on standard web analytics methods. The study analyses the use of Google Analytics for the design of web-based courses using the example of one hypertext course (Creative Information Work). The study answers questions about how web analytics metrics can be used to design course content and format and to support the search for appropriate synchronous educational supplements. The study highlights the variability of each category and the potential of Google Analytics to serve as a tool for a design approach to developing educational objects of this kind.
ER  -

ČERNÝ, Michal. Using Web Analytics Methods to Design Open Web-Based University Courses : Case Study on Creative Work with Information Course. In Tomczyk, Łukasz. \textit{New Media Pedagogy : Research Trends, Methodological Challenges and Successful Implementations}. 1st ed. Switzerland: Springer, 2023, p.~221-236. ISBN~978-3-031-44580-4. Available from: https://dx.doi.org/10.1007/978-3-031-44581-1\_{}16.

Detailed Information on Publication Record